Competition in the Golf Equipment Industry

1. Discuss the trends in the golf equipment industry and how it may impact a company’s strategy. Ans: According to new the United States Golf Association (USGA), Golf equipment manufacturers are forced to launch the equipment within the limitation. Therefore, the product differentiation is not quite high while recreational golfers do not enjoy playing due to lack of innovational equipment. Also, the USGA states that there are various factors that result in the declining of golfers such as: Game difficulty: Golf equipment manufacturers are forced to follow the new USGA rules, thus, recreational golfers are suffered from the limitation of golf equipments. They cannot enjoy playing golf as much as before while new golfers face the difficulty of playing. – Time consuming for practice: According to the limited innovation of golf equipment, golfers need lots of time to practice while they also have take responsibility to their job and spend time with their families. – High golf fee: Some golfers realize that golf fee is high, as a result, they  cannot practice frequently. . Discuss the importance of innovation, brand, performance, and price in the golf equipment industry. Ans: Good reputation and image can lead to brand loyalty. That’s why many brands use lots of advertising expenditure to promote their brands. As the leading sports brand in the world, Nike has a clear marketing advantage over its competitors. Nike spends some of their annual revenues on advertising to build strong brands by using celebrity endorsements aim to grow the market share in the golf segment. Golf product brand equity depends on the performance of its endorsed players. The performances of the professional golfers sponsored by each brand strongly relates to sales. Innovation in the golf industry is an important part of equipment adoption. Because of the fleeting life span of golf clubs, adoption of new drivers and putters is critical to any golf equipment manufacturer’s strategy. Performance in golf equipment is closely tied to PGA professionals and well known amateurs who use certain clubs and brands to help promote the value of the equipment. Counterfeit golf equipment has continued to impact pricing of golf equipment by being sold worldwide which s a threat to the golf industry because the counterfeits can be sold much less than the originals. Callaway’s strength has been its line of Big Bertha drivers and the acquisition of the Top-Flite Golf company which allowed Callaway to manufacturer popular golf ball equipment. The weakness has been the golf club business which has lost money according to third quarter reporting. The financia l report shows a 28% of net sales in the third quarter of 2010 as compared to 31% of net sales in 2009 third quarter. TaylorMade’s strength has been its improvement to the drivers namely the r5 and r7 series which supplanted Callaway’s Big Bertha as the driver of choice for many golfers. The weakness of TaylorMade Golf has been in putters, irons and golf balls. Never really gaining in these fields over Callaway, much of this business was sold or minimized. Titleist’s strength is its golf ball market share. Its weakness has been its golf club line which has been targeted to elite golfers, though not adopted widely by many golfers. Ping Golf’s strength has been in the iron segment in 2008. Its weakness has been poor wedge sales  (Strickland III, Thompson, & Gamble, 2010, pp. C-95 – C-96). Nike’s strength is the marketability of its primary endorsement, Tiger Woods, along with its popular golf ball line. Its weakness has been a quality issue with product that was sold at less than suggested retail due to this issue. 3. Identify the strengths and weakness of Callaway, TaylorMade, Titleist, Ping, and Nike. Determine which company has a competitive advantage in the marketplace and state why you believe this to be true. Ans: Overall the best golf company in my opinion is definetly, Titleist. Also, below, I listed the best product for each category of golf equipment. Driver: Taylor Made super quad Irons: Titleist AP2 (leading irons on tour); Woods: 906F4's; Hybrid: adams hybrids (leading hybrid on tour) Wedges: Titleist Vokey spin milled or 200 series (leading wedge on tour) Putter: any  Titleist Scotty Cameron  that fits you (leading putter on tour) Balls:  Titleist Pro V1  or Pro V1x (leading ball on tour and my personal favorites) Bag: Ping (they have outstanding long lasting quality bags! Glove: Titleist Yardage device: Bushnell Shoes: Footjoy (particularly Dry Joys) Grips: Lampkins or Golf Pride ( especially the dual density  lamkin grips) 4. Based on the company selected in the previous discussion, recommend how the company can ensure that its competitive advantage is sustained. a. Strong research and Innovation: The technology industry is one of the leading industries with respect to   strong research and innovation. And when it comes to setting the pace using innovation as leverage;  Apple and Sony  are the two companies that have held their leadership position using innovation as a competitive advantage. b. Brand Popularity: Being recognized all over the world as a respected brand is a  sustained competitive advantage that companies such as Virgin, Apple and Coca cola  have used as leverage to hold the market sway for years. Virgin is a company that has used its brand name as leverage to break into new markets  in completely new territories. . Corporate reputation: Corporate reputation is  a form of sustained competitive advantage  that companies such as Price Waterhouse and Berkshire Hathaway have leveraged to become world class entities. d. Strategic assets: Holding strategic assets such as  patents is a strong source of sustained competitive advantage  and General Electric has stood the test of time because of the several patents held. Mind you that possession of these stra tegic assets has made  General Electric one of the most powerful companies in the world. e. High volume production: Dangote Group of companies became one of the leading conglomerates in Africa because of its ability to produce goods on high volume and ensure a uniform price throughout  Nigeria. f. Access to working Capital: Generally, public liability companies (quoted companies) have a  sustained competitive advantage over private companies because of their infinite capacity to raise capital from the public. Take a look at  how Oracle acquired 57 companies in a space of five years  and Reliance Industries investing a billion dollars in a single swoop to open a chain of retail stores. . Superior Product or customer support: IKEA has become a market leader in the furniture industry because of its ability to provide superior product at an affordable rate; backed by a strong customer support system. h. Flexibility: The ability to change swiftly is a  strength and source of sustained competitive advantage that Microsoft  leveraged upon to become the largest software company in the world. i. Low pricing: Wal-Mart as at the time of this writing is the most capitalized company in the world. Thanks to its low pricing strategy that became its strong source of competitive advantage.

Hrm Reflective Writing

Reflective writing and theories of Reflection There are several types of reflection. As mentioned by Taylor, All types of reflection are important and a combination of these may be used to make sense of practise and to bring changes. Technical Reflection is generally used to look at clinical practices and procedures along with the scientific knowledge. However, values play no part in this. Practical Reflection on the other hand judges human experiences and assumptions. It also develops common values in-line with organizational values.Emancipatory (Critical) Reflection involves critiques of the assumptions on which our social, political and cultural beliefs are based with the prospect of changing them. Reflective Practice is concept developed by Donald Schon. There are also several models of reflection used to draw lessons out of experiences. In 1978 Argyris and Schon established the idea of single loop and double loop learning. In the former concept the organization or the individual follows the current techniques or strategies even after corrections are made to the current errors.However, the late concept involves modification of techniques and strategies. Later in 1984 Schon coined the concepts of Reflection – in – Action (RIA) and Reflection – on – Action (ROA). RIA is a concept when the practitioner is faced with an issue he makes a decision based on his feeling and prior experiences. On the other hand, Reflection – on – Action is an idea where the practitioner analyzes the experience after it is over. Personally, I have experienced both the concepts during several situations in life knowingly or unknowingly.Specially, during our ALE1, we were given an opportunity to reflect on our performance after every task. This depicted our practical implementation of Reflection – on – Action. By implementing the learning from previous task in the later task we have also exercised the concept of Reflection  œ in – Action. To mention an example, in the first task we were given a sheet of instructions which were tricky. However, we went to perform the task without analysing the rules and we failed to finish the task within the given time.After the reflection session, when we went on to perform the second task, we made it a point to read and understand the rules carefully. Kolb’s Experiential Learning Cycle is another great contribution to this concept. This learning cycle has four stages (Concrete Experience, Reflective, Abstract Conceptualization and Active Experimentation Observation) and the reflection takes place after the situation has occurred. In the first stage the practitioner concentrates on something that they have done and later reflects and explores the new ideas to better perform the task.In the third stage he forms new ideas and experiments them in the fourth stage. This loop is continued from one task to another. is another process where the practitioner not only describes the situation but analyses it. Unlike the other models it also has an action plan stage where the reflector mentions the actions that he would like to change if the same situation occurs. Jhon’s model of Reflection on the other hand involves sharing the experiences with a colleague. It has two stages ‘Looking in’ on ones thoughts and emotions and ‘Looking Out’ at the situation experienced.Reflection on my Personal Development : Initially, when we were given learning logs for our ALE, I didn’t know the importance and advantages of it unless we started writing the reflective log after every task. After learning that this is one of the best and easy ways to change oneself, I have stated using the reflective writing tool every time I wanted to develop the way I work and think. During our ALE we have used several tools to better understand ourselves. During our feedback session, we were asked to use Johari Window to know our intern- personal relationships and communication.Though I was happy about the adjectives mentioned in the public session, the adjectives mentioned in the Blind Spots section were quite surprising to me. The blind spots for me were ‘complex’ and ‘proud’. When I tried to find the reasons from my colleagues for the same, I was told that though I am a friendly, work-oriented person, I sometimes get too much into detail in a group task or assignment and it’s difficult for them to understand me. This may be because though I am clear about the topic, I sometimes find it difficult to explain which confuses the other people.Also, the feedback I generally receive from most of the people after few days of being with me is that â€Å"I thought that you are a very proud person when I initially met youâ€Å". The reason for this is, when I meet new people or enter a new environment, I take some time to get acquainted and unless I know them, I don’t initiate a con versation with people. Though this perception of them changes at a later stage, it gives a negative vibe to people in the initial stage. Also, according to Belbin Self-Perception Inventory, the team roles I have similarity towards are ‘completer’ and specialist’. These two roles reflect my working style rightly. I always try to learn more and specialize in the subject area of my interest. Also, because I am good at analysing and pay a good attention to details, I am always given the responsibility of doing the last minute polishing and editing in our group assignments. However, there are also negative sides to these team roles which I am aware of and are part of my development plan. As a ‘specialist’ though I learn in-depth about the subject of my interest, I neglect other subjects which I am not interested in.Also, the blind spot ‘complex’ that I have mentioned earlier can be related to the weakness of the completer. As a completer thou ght I try to get the every detail of the report correct, I sometimes take the perfectionism to the extremes. According to Honey and Mumford’s Learning Styles, I am a Reflector. As a reflector I like to learn from activities that let me think, watch and review. However, I find is difficult to concentrate on a lecture unless I find it interesting. This can be linked to my weakness as a Specialist.According to the MBTI my personality type is ISFP (Introversion, Sensing, Feeling, and Perceiving). This shows that I am a people’s person who is friendly and dislike conflicts. But, I like to have my own space. The MBTI and IDAP grid show me on the People Caring part of the grid. This is little contradicting. Though I am comfortable working in a team, I prefer to work on my own. I find it difficult to convey a message as I feel that contradicting with others views may create problems personally.As part of the self-development, I would like to develop a skill to converse a messa ge in a soft way and would like to learn to maintain a professional relationship with other people in team as most of the work in organization is team based. Also, would like to develop my networking skills. Reflection on my managerial skills: According to Reynolds Reflection â€Å"is a management tool for problem solving†. Also, the following quote depicts the importance of management in an organization. â€Å"Make your top managers rich and they will make you rich†.Robert H. Johnson A question that many people ask is why we should we study management theories? Personal traits, values, beliefs and attitudes are the core personal competencies which may enhance or weaken one’s ability to manage others. Also, it is the behaviour and talent of the individual that has major influence on the performance of the company. Hence, an understanding of managerial theories is very helpful for someone who aspires to be a manager as most rational decisions are based on theorie s.An extensive study of the theories available is also very helpful for a manager in order to better manage their team as theories provide info about how to behave and help change the behaviour. Theories also provide a common framework and idea about practices. Over a period of time the purpose of work and the way the work is conducted is changing in the organization. The management styles have to be changed accordingly. Minor says that â€Å"the more that is known about organization and their methods of operation, the better the chances of dealing effectively with them.Understanding may be more advanced than prediction, but both provide the opportunity to influence or to manage the future. Theory provides a sound basis for action†. Hence, an understanding of management theories and knowledge about organization are important for a manager to better perform their tasks. Mullin in his book, Management and Organisational Behaviour has followed a frame work of four main approache s to explain the Management Theory. The Classical Approach which emphasises on the purpose and formal hierarchy of management.The classical writers concentrated on improving the operational efficient in an organization. Brench, a classical writer also provided a concept of practical approach to organization structure based on tried general principles as opposed to the concentration on specific cases. Evaluation: The classical writers are criticised for not taking the personality factors into consideration and for creating an organisation structure in which people exercise a limited control. Also, providing a set of principles to perform management duties has been subjected to criticism. Two Major sub-groups of classical approach are :Scientific Management: This concept was developed by Taylor who was a believer in the Rational-economic needs concept of motivation. The emphasis of this was on obtaining increased productivity from individual workers through the technical structuring o f the work and providing monetary incentives as a motivator for higher levels of output. Though this concept has given a way to management thinking and the development of organizational behaviour, it was widely criticised by workers. Bureaucracy: This concept was defined by Weber. He didn’t define the concept of Bureaucracy.However, he attempted to identify the characteristics of this type of organizations. He emphasised on the importance of administration based on expertise and discipline. In this concept, the tasks of the organization are allocated as official duties among the various positions. There is an implied clear cut division of labour and a high level of specialization. Evaluation: Over-emphasis on rules and procedures becomes more important in its own right than as a means to the end. Argyris says that bureaucracies restrict the psychological growth of the individual and cause feeling of failure.The growth of bureaucracy has evolved through the increasing size and complexity of organisations and associated demand for effective administration. This theory is founded on a formal, clearly defined and hierarchical structure. However, with rapid changes in the external environment, empowerment and greater attention to meeting the needs of customers, there is an increasing need to organise for flexibility. The Human Relations Approach: While the main emphasis of classic writers was on structure and formal organisation, the emphasis was shifted to social factors at work and the behaviour of employees at work i. . human relations during the 1920s. The turning point in the development of the human relations movement came with the famous Hawthorne experiment at the Western Electric Company in America. During the experiment a better work environment and a concern for workers’ complaints has increased the productivity. Be Evaluation: This theory was also subjected to severe criticism. One of the criticisms is the lack of scientific approach. The Hawthorne experiment was criticised on methodology and on failure of the investigators to take sufficient account of environmental factors.After all the criticisms, the experiment did generate new ideas concerning the importance of work groups and leadership, communications, output restrictions, motivation and job design. Systems Approach: With this theory attention has been focused on the organization as systems with a number of interrelated sub-systems. This approach tries to bring together both classical and human approaches. Attention is focused on the total work organization; inter relationships of structure and range of variables within the organization.This encourages the managers to view the organization as separate parts and as a whole company as part of the large environment. The Contingency Approach: In contrast to both classical and human relations approach, this approach showed renewed concern with the importance of structure as a significant influence on organizational performance. The Contingency Approach that can be seen as the extension of system approach highlights possible means of differentiating among alternative forms of organizational structures and systems of management.This approach implies that organisation theory should not seek to suggest one best way to structure or manage organisations but should provide insights into the situational and contextual factors which influence the management decisions. DUCAMUS Leadership Development – was set up by Chris Rigby in June 2007 to plug gaps identified in many leadership development programmes during his research. As part of this Leadership Intervention, they use Downstream 9+1 model to support the critical reflection skills. John adair's action-centred leadership modelGenerally represented by three overlapping cycles, Adair’s three circle model is about balancing and managing Team, Task and Individual. Three core responsibilities in this model are: Achieving the task, Managing the team and Managing individuals. It helps to improve the quality of work, morale and productivity. Theory U is another change management method targeting leadership as process of inner knowing and social innovation developed by Otto Scharmer and originally based on a process known as the U-Process. It offers both theoretical perspective and Practical technology.As a theoretical view, it suggests that the way in which we attend to a situation determines how a situation unfolds. Practically, it provides a set of principles and practices for collectively creating the future that wants to emerge. It involves sensing and presence. There are seven stages in this theory and they are Suspending, Redirecting, Letting Go, Letting Come, Crystallizing, Prototyping and Institutionalizing. Moving down the left-hand side of the U is about opening up and dealing with the resistance f thought, emotion, and will; moving up the right-hand side is about intentionally reintegrating the intelligence o f the head, the heart, and the hand in the context of practical applications. An understanding of these theories not only helped me learn how the management theory is formed and changed over a period of time, it also helped me understand the effects of these changes on organizational working styles. Also, an understanding what happened in the past prepares me for changes that may occur in the future. It also gave me an idea about the skills that I need to develop to better manage others.I lack skills like creativity and inter-personal effectiveness which are very important to manage others. Career Development Model Career management involves the matching of individual career plans with organization needs and the implementation of activities to accomplish these joint objectives. Individual Career Development is another constructive model that helps in planning the career through self-analysis. It has several stages such as Life Planning, Career Interests, Goal Planning and Developmen t of abilities and skills.Though I always knew which field I want to get into and what I want to do in future, I never had a logical reason for my selection. This tool has helped me to analyze my interests, strengths and weaknesses and chose a career plan for myself. This development plan consists of several questionnaires about my Career Planning Values, My interests, skills, knowledge and a Priority Grid to prioritize my choices. After analyzing my inputs, I have decided a career of my interest. I always aspired to be a HR practitioner.After analysing my skills, I realized that I like Strategic Orientation and Team Orientation skills that are required to be a HR Practitioner. I will mention a development plan at a later stage along with the action plan that I am going to follow these skills. In a team environment, I can also use this model to know more about my team members career choices. Conclusion: I would like to conclude it by saying that this whole experience of reflective w riting was very pleasant and helpful in knowing me with a logical reasoning and my skills.It provided me with a tool that I can use life-long to develop myself. Few of my key learning’s from this exercise are : * A better understanding of myself * Understanding of several tools to know myself and people around me * A simple but effective Career Planning Model that I can use to know me and people around me Development Plan Skill| Action Plan| Effective communication| I have already started a lot articles about effective communication skills and started self practicing when I am along. However, in future I’l try to speak in public whenever I get a chance. Adaptability| I will try to be little open and go introduce myself to other people without thinking about what they might think as that is the thought that stops me from talking with strangers. | Inter-personal effectiveness| I have already improved a lot on this skill. However, I am not perfect yet. In future I am plan ning to take advice from tutors on how to develop this skill as it is very important for me in my desired profession. | Team Orientation| Though I prefer to work alone, these days I have started participating actively in the team activities and have already received positive feedback about the same from my friends.However, I am still putting in efforts to better perform. | Strategic Orientation| I am using the technique of writing an idea on a sheet of paper and think of several strategies to about it to develop my strategic skills. However, I am not being quite successful on this task. However, my efforts are still on to develop this skill| Creativity| This is one skill I lack completely. I can think logically and make appropriate decisions. However, lack of creativity is still my negative and I am quite not sure about developing this skill. | References : * Management and Organisational Behaviour by Laurie J Mullins, 8th Edition. Argyris, C. and Schon, D. (1974) Theory in practice : Increasing professional effectiveness, San Francisco: Jossey-Bass. * Argyris, C. , ; Schon, D. (1978) Organizational learning: A theory of action perspective, Reading, Mass: Addison Wesley. * Kolb D. (1984). Experiential learning: experience as the source of learning and development. Englewood Cliffs, New Jersey: Prentice Hall. http://www. goodreads. com/quotes/tag/management-theory * F. W. Taylor (1856-1917) * Wester Electric Company (1924-32) * Elton Mayo (1880-1949) * Otto Scharmer * Chris Rigby

Those Winter Sundays Research Paper Example | Topics and Well Written Essays - 1000 words

Those Winter Sundays - Research Paper Example I think everybody is attached to their parents and we can easily relate our emotions through this poem. As a child we always rely on our parent’s assistance and support and we hardly feel thanking them for their help which is quite obvious with human nature. Similarly, here the speaker tells us about the limited communication with his father. And the only communication his family members ever had between them was through demonstration of anger. â€Å"Fearing the chronic angers of that house† tells the frustration and anger that the speaker was living in. The speaker always felt his house as dull, lifeless, frustration and anger. He felt that the house was empty and there was nothing which can express love. May be he was too young to understand the complexities of a family. Now when he is older he understands the reason of anger and frustration. The poem reveals how difficult fatherhood is as the opening lines of the poem tells â€Å"Sundays too my father got up early a nd put his clothes on in blueblack cold†. There are many literary poems made on the strong relationship of father and son. There are famous literary poems made on this theme like Homer’s â€Å"The Odyssey† and â€Å"The Illiad†. Both poems show the affection of father for their sons even living apart. They hardly had interactions with their son but still they care for them. In this particular poem the speaker says that he has behaved â€Å"indifferently to him, who had driven out the cold†. Although he took care of the family but no one ever thanked him for his concern and abilities. This poem takes me back to my childhood days and I remember how my father took care of every minute things of my life. Many times he tries to hide his emotions and love, but I can get the sense of affection through his caring attitude. I remember one day I was crying for a silly thing and how my father hugged me and pacified me with his words. Now when I recall those da ys I feel father is a special figure who can strain themselves for the well being of their family. Here in the speaker tells that his father never expressed the sense of affection verbally. But now he feels that his father is a strong man who never compromised his family, although he is tired â€Å"from labor in the weekday†. Although tired he still makes it a point to do stuffs for his family. Hayden has used imagery to reach out to the readers and convey the message of fatherhood as he tries to picture the activities done by the father. That means even in the hard times of winter he wakes up early morning to warm the house for his children. The speaker also mentions that he wakes up only when the house is warm or when his father calls up. Despite of doing all these, the speaker tells that he never shown any affection towards his father. And now when he is grown up he understood the love and affection of his father. In the last lines of the poem the speaker mentions that as a child he was unaware of father’s love through his behavior. – â€Å"what did I know, what did I know of love’s austere and lonely offices†. He now regrets and whished if could thank his father for affection and care. Like the speaker I have also many times ignored my father’s gestures and rather appreciating him for his care and concern sometimes I neglected him. But after reading the poem I feel it gives us a sense of regret for not understanding our parents. And this realization comes to us only when we reach

DIGITAL MEDIA PLATFORMS AND EDUCATION Essay Example | Topics and Well Written Essays - 250 words

DIGITAL MEDIA PLATFORMS AND EDUCATION - Essay Example However, it is factual that this mode of education is bringing in a lot of transformation to the student life, like coming up with ‘on-demand’ rather than sequential modes of learning (Power, 2010). At the same time, most institutions are still insisting and using the old systems of personal delivery, timetables, and printed books. The mode of transmission from an educator to a student and examinations as a mode of assessment is still in use (Power, 2010). This research aims at uncovering the impact that the digital media revolution has had on education standards and the effects it is having on the old traditional system. The main aim of choosing this topic is due to the viral nature at which digital media is infiltrating the current generation. This is an aspect that is bound to have effects on various realms, with education as a vital factor in the day to day livelihoods. Findings from the research can be used by education stakeholders on a variety of decision making

Are issues of immigration and refugee status questions concerning Essay

Are issues of immigration and refugee status questions concerning human rights or just the basic rights of citizenship - Essay Example Immigration is the unidirectional inward movement of individuals into a population or population area, departure from ones native land to settle in another, or â€Å"entrance of a person (an alien) into a new country for the purpose of establishing permanent residence†. 1 Reasons for immigration are most often economic, though religious and political factors may also be present. Reasons such as unbearable economic conditions and poor future prospects in the home country are called â€Å"push factors†.2 Immigration for education, retirement migration to countries with lower living costs and migration for reasons of health are examples of ‘pull factor’ immigration. Immigration due to persecution, abuse, ethnic cleansing and war risks are examples of push factor immigration. Some immigration takes place for personal reasons, such as for being with family or loved ones. Very wealthy persons move to countries with liberal tax structures. Highly skilled persons or those with exceptional talent are often invited to immigrate. The definition of refugee now includes persons fearing persecution for ethnic or religious reasons, nationality, group membership or political opinion, and persons who have fled from their homes to other places in their own countries. Refugees are displaced persons, but not all are included in the definition of "refugee" under international law, such as internally displaced people. Refugee status is determined on the basis of interpretation of persecution and the grounds for determining status. Persecution has meanings that are liable to different interpretations. Grounds for determination of refugee status depend on the grounds for persecution: race, religion, nationality, membership of a particular social group, or political opinion. 4 Human rights are ‘The basic rights and freedoms to which all humans are entitled, often held to include the right to life

Argument Against Wearing Uniforms in School Research Paper

Argument Against Wearing Uniforms in School - Research Paper Example These students, whose creative voices are stifled by the school by not allowing them to express themselves artistically in their mode of dress more often than not end up being the problem students who are under constant observation and meetings with guidance counselors and the school principal for being â€Å"problem students†. Courtney Williams (â€Å"Why Student's Shouldn't Have to Wear Uniforms†) who runs a petition site against her school's move to impose uniforms explained it best in the following statement:   Teenagers, these days, have such a great sense of their own unique style and they should be   able to show this but, schools are making us wear uniforms. How are we, as students, going to   express our style?   This is an argument supported by Alistair Endersby who explained in his argumentative paper (â€Å"Should School Uniforms Be Got Rid Of?†) that uniforms are a violation of a student's right to Freedom of Expression. He explains:   We a ll have a right to individuality, to make personal choices and to express our personality. This   right of   free expression includes the way we choose to dress. Making everyone wear the same   school uniform   infringes on (goes against) our rights and is a misuse of authority.

Scapegoate Essay Example | Topics and Well Written Essays - 2750 words

Scapegoate - Essay Example Such story elements can easily be recognized through the variety of features. Moreover the story plot itself can be interpreted differently, when scapegoating moments are found, understood and properly adapted. This way a narration in a story of real person, Guillaume de Machaut, and tales told by fictional Sindbad the Sailor is similar. They both describe events that took place in front of their eyes. And they both narrate from their point of view – and so become subjective in their judgments. Moreover both of them where stressed at the moment of described events, and thus could not estimate situation thoroughly and adequately. They both where limited in their abilities to study situation widely and analyzed situation using information, gained from gossips and human beliefs. These facts influenced the truthfulness of both stories. In the Machaut’s case Jews eventually turned out to be unbelievably strong water poisoners – tough the poison of such quality didn’t exist in their times. And so they were prosecuted because of the prejudice. In the Sindbad’s case, every part of a story was accompanied by note that described a bright and frightening story, told to Sindbad by the other sailors. And that obviously could influence his point of view when he had met something he could not grasp. And thus real events in his story mixed up with gossips and Sindbad’s ignorance – and he added everything, described in Girard’s book, into sailor’s story: unbelievable monsters, probably undefeatable creatures, probably vicious person that definitely deserved death that Sindbad caused to him. Every his act, that become more aggressive with each part, was justified by means of scapegoating of both events and enemies. Still a giant fish could have turned out to be usual island that drowned according to an earthshaking. The famous sailor used bright examples of

Road rage Essay Example | Topics and Well Written Essays - 750 words

Road rage - Essay Example An important piece of information regarding this survey is that the incidence of these kinds of cases rose significantly every year, over the whole period of the survey (Mizell, 1996). The roots of the term road rage are found to be in the modern news media rather than a verified research. Hence, the term is well known due to its repeated usage in communication, and not because of any scientific authenticity. It is widely used to refer to all kinds of violent acts on the road, due to its ability to attract a greater news audience (Roberts & Indermaur, 2005). Whether a driver or any other particular person is targeted or not, any kind of irrational behavior on the road is regarded as road rage. This term is attributed to crimes as small as violating traffic signals to as serious as killing a person. Hence, it is certainly safe to say that road rage is a â€Å"catch all expression for any calamity on concrete† (Bowles & Overberg, 1999). Violent acts on the road have a notable effect on both, the public attitude as well as the safety level of the roads, leading to serious consequences. For instance, due to the harmful effects of road rage, people regard it as a critical problem. This view can dissuade from using roads as a means of transportation. Furthermore, it may also lead to the abandonment of the environmentally healthy means of travel, cycling (Inquiry into Violence associated with Motor Vehicle Use by the Drugs and Crime Prevention Committee, 2005). In addition to the effects on driving, frustration on the road may also lead to a similar violent attitude in other parts of life, such as at home. There is definitive evidence to prove this theory. Hence, a potent resolution of the problem of road frustration may very well have a positive effect on attitudes, also in settings other than the road (Galovski & Blanchard, 2004). Moreover, it may also decrease the deaths and injuries resulting from traffic

Film studies (Authorship module) Essay Example | Topics and Well Written Essays - 1500 words

Film studies (Authorship module) - Essay Example Today, no contemporary American director more deserves the title of auteur than Martin Scorsese Martin Scorsese is the perfect example of an auteur because he uses the same thematic consistencies throughout all of his work. These entail Catholicism, virgin/whore conflict, redemption, ethnic pride, and of course crime culture. On top of this, he supports all of his plots with very eclectic soundtracks. The cinematography he uses is very similar in all of his films. He utilizes the fluid motion of the camera with each shot, while making the mis-en-scene of each frame valuable to the plot of the story. He is also know for using some of the same actors in his films, specifically Robert Deniro, Joe Pesci, and Harvey Keitel. Of his large body of work, Mean Street symbolizes the blue print to the archetype that has become his unique style. Scorsese has a visual style that relies on the city of New York. Mean Street embodies the culture that comes with this location. In the film, the audience is subjected to getting to know characters who spend their time womanizing, hustling, fighting, and drinking. Centered on the struggles of four men in their mid-20's and all residents of Little Italy, who are working their way up the rungs of gangster culture, some are loan sharks, and some are just plain hoods. Tony (David Proval) is a big friendly guy who runs the neighborhood bar; Michael (Richard Romanus) is a small-time loan shark who tends to rip off Brooklyn adolescents. Johnny Boy (Robert De Niro) is an irresponsible hood who borrows money from loan sharks that he never intends to pay back, and Charlie (Harvey Keitel) is the nephew of the mafia boss Giovani (Cesar Danova). Charlie's only aspiration is to run his own restaurant. Mean Street is authentically based on specific events Scorsese saw almost regularly while he was brought up in Little Italy. The screenplay for the film initially started out as a continuation of Who's That Knocking. Scorsese changed the title from Season of the Witch to Mean Street. The film is arguably Scorsese's most religious film, even more so than his film The Last Temptation of Christ. This is in part due to the fact that the original draft of Mean Street centered on the religious conflict inside of Charlie and how it was affecting his world view. Charlie sees saving Johnny Boy as a way to find redemption. His aspirations for sainthood are played out through his behavior on the streets, as opposed to going to church. This is one of the implied meanings in the film. The implied meaning that comes with an auteur directed film is all present in Mean Street. In his article Senses of Cinema, Marc Raymond points out many of the film's intricacies. He argues that there is an implied homoeroticism between Johnny Boy and Charlie. He points this out when he says: The couple of the film is clearly Charlie (Harvey Keitel) and Johnny Boy (Robert De Niro) rather than Charlie and his girlfriend Theresa (Amy Robinson). This can be seen in one particular sequence in which Charlie and Johnny Boy stay out all night and sleep in the same bed together. Charlie gets out of bed and goes to the window, where he sees Theresa dressing. The next scene cuts to Charlie and Theresa making love in a hotel room. (Raymond, Pg1) Raymond argues that Johnny boy plays the part of the Femme Fatale and that this is a very

Blood Brothers Essay Example for Free

Blood Brothers Essay I wanted to adopt but Mr Lyons is Well he says he wanted his own son, not someone elses. Myself, I believe that an adopted child can become ones own So when Mr Lyons went away on his business trip, Mrs Lyons persuaded her cleaner which is Mrs Johnstone to give one of he children to Mrs Lyons, since Mrs Johnstone was having twins. Mr and Mrs Lyons are very rich and they live in a big house, so Edward grows up in a privileged and comfortable environment. Mrs Lyons makes Mrs Johnstone promise on the bible that Mrs Johnstone will give one of her child to Mrs Lyons, the narrator says: In the name of Jesus, the thing was done, now theres no going back, for anyone. Its too late now, for feeling torn. Theres a pact been sealed, theres a deal been born. In return of the favour that Mrs Johnstone gave to Mrs Lyons, that Mrs Lyons would let Mrs Johnstone see Edward everyday. Mrs Johnstone says: I would still be able to see him everyday, wouldnt I? Mrs Lyons replies: Of course. During Edwards childhood, his father didnt spend much time with him; he was always busy with his work. For instance when Edward said to his father: Daddy we havent finished the story yet. Mr Lyons replies: Mummy will read the story, Edward. Ive got to go to work for an hour Also Mr Lyons was not spending much time with Mrs Lyons as well. After Mrs Johnstone has delivered the twins and given one of them to Mrs Lyons, Mrs Lyons became very nasty, she tried to keep Mrs Johnstone away from Edward, for example when Mrs Johnstone says: Ah hes lovely. Ah look, he wants to be picked up, Ill just. Mrs Lyons answers Hes fine. He doesnt want to be picked up. Although Mrs Lyons said that Mrs Johnstone could see Edward everyday, but she did not let her. After Mrs Lyons dismissed Mrs Johnstone. Edward has a very good education, his parents sends him to boarding school, since they have the money for it. He is a very intelligent boy, but thats because he is encourage by his parents to learn. The type of language that Edward uses is Standard English, he calls his mother: Mummy Edward Standard English because that is how he was brought up by the Lyons. His parents influence the language he uses, since his parents uses Standard English. Other people treat Edward with respect, because he is in a high standard of living and comes from a rich family. Again when there was a situation with the policeman, but with Edward. When the policeman was telling Mrs Lyons what had happened, he didnt make it as a major concern unlike with Mrs Johnstone. The police was very polite. This is how he treated this problem. Policeman says: Ah er, as I say, it was more of a prank, really, Mr Lyons. Id just dock his pocket money if I was you. But, one thing I would say if y dont mind me sayin; is well, Im not sure Id let him mix with the likes of them in the future. Make sure he keeps with his own kind, Mr Lyons. Well er, thanks for the drink, sir. All the best now. Hes a good lad. The policeman was saying that it was just only a prank, but that he said to Mrs Johnstone was totally different. Also the policeman had told Mr Lyons to keep Edward away from children like mickey. The way that this situation was handle was normal, wasnt serious like Mrs Johnstone. Mickey has a slight influence on Edward. For instance, when Edward asks his mother Are you feeling better now, mummy? Mrs Lyons replies Much better now, darling. Oh Edward, look, look at those birds. Look at the lovely black and white one. Edward immediately says Dont mummy, dont look. Its a magpie, never look at one magpie. Its one for sorrow Mrs Lyons said Edward. Thats just stupid superstition Edward replies Its not, mickey told me Therefore Edward believes in superstition, also like Mrs Johnstone, for example when Mrs Lyons put new shoes on the table, Mrs Johnstone immediately said: Never put new shoes on the table. You never know whatll happen Edward likes Mickeys company because they are very different from each other although they are blood brothers, for example when Mickey is talking to Edward, Edward admires the way that Mickey talks and Edward admires mickey very much. Edward says: Pissed off. You say smashing things dont you? Do you know anymore words like that? When Linda needed help she had Edward by her side. For instance when Mickey couldnt find a job Linda turn to Mickey. Conclusion I think that the environment around us determines our lives because it depends where we are, whom we are with. The way we become around other people everyday, the way we are brought up by our parents and the habits and dislikes we have. Like for instance Mickey and Edward are Blood Brothers, but grew up in differently in different environments.

I Am Sayings Of Jesus In Johns Gospel Religion Essay

I Am Sayings Of Jesus In Johns Gospel Religion Essay The aim of this assignment is to exegetically discussing the I AM sayings of Jesus within Johns Gospel, state their significance to salvation. Jesus used symbolic language in talking about Himself and His relationship to people. According to Tenney the reason for Jesus using symbols was to illustrate various aspects of His ministry. John uses symbols to point to the heavenly reality revealed in Jesus. In light of this Butler states that the word symbol does not appear in the Bible however, both the Old and New Testament are rich in symbolic language. Authorship The author of Johns Gospel is not mentioned by name, but early Christian sources indicate this Gospel was written by John, the disciple and son of Zebedee, one of the twelve disciples who was at the Passover meal with Jesus. John referred to himself as the beloved disciple and eyewitness of the events of Jesus life. He identifies himself as, this is the disciple that testifies of these things, and wrote these things; and we know that his testimony is true (John 21:24). Johns Gospel includes seven I AM sayings revealing God as manifested in Jesus and His relationship with Israel. Gods name I AM reveals His identity, His status, and His character, and was given to Jesus so that He can reveal Gods glory to mankind, in the world where many claim to be gods and saviours. The Bread of Life This is the first of Johns sayings where he uses the metaphor to reveal Jesus as life-giving food. As a whole the passage challenges the Galileans to believe in Jesus heavenly origin and incarnation so that they may have eternal life now as well as at the end-time. John describes Jesus as the Son of Man, who is the true food that gives imperishable life; this teaching was a testing to see whether the hearers would decide to follow Christ or reject Him. After Jesus had satisfied the hunger of five thousand people from multiplying five loaves of bread and two fishes; they had became hungry again and asked Jesus to tell them about the spiritual truth about the food that nourished each of them. Milne claims that the Galileans had materialistic agenda and a lacked the awareness of the needs of the heart. For them Gods blessings are a free food supply and a political Messiah who would rid them of their heated Roman leaders. Their concern is with what they can do to help the cause along. They demanded another miracle to prove His claim to give eternal life. They thought that believing could come only by seeing miracles. Jesus points out to them that if they spend their present and future life working to gain material things and ignore the food available to them in Jesus, they will perish. The people challenged Jesus claim that He had sole authority by God to give them imperishable food. They then began to cite Scripture to Jesus by saying, it is written that our forefathers ate manna that was given to them as food from heaven by Moses (Exodus 16:31). The point they were trying to make here is that the manna eaten by their forefathers had a heavenly character. Jesus responded by correcting their misinterpretation of the scripture, and stated that the manna had not come from Moses but from God, his Father. Whereas the manna (food) God supplied in the wilderness through Moses was perishable it gave physical life and satisfying physical hunger and was only for the people of Israel. The bread God gives through Jesus is the true imperishable bread and is the gift of life for the whole world. The people asked Jesus to give them this bread always, they did not understand what it was they were requesting. They did not know the spiritual significance of the food given nor that Jesus Himself is that food, but assumed that Jesus was speaking of some kind of supernatural food that would be available whenever they felt hungry. This then prompts Jesus to finally say, I am the bread of life, who ever comes to me will never go hungry and he who believes in me will never be thirsty. John states that they were focussing on the gift without recognising the giver, and saw Him as a wonder worker. Jesus is the imperishable food, He is the source of life imparts life to humans, and to receive this life one should come to Him in faith not by works. Jesus concern is to confront them with their errors and point them to the true way to find life from God, they only need to believe and rely on Him and on Him alone as the one the Father has sent as a sacrifice for the sin of the world. The Light of the World The second saying of Jesus claim to be the true Light of the people of God, not only of Israel, but of the whole world. Within this passage it gives two ways of life on earth which is dominated by two opposite forces light and darkness. John uses ideas that were current in his time to proclaim that anyone who believes in Jesus and obeys Him cannot be controlled by evil, and because Jesus is the Light darkness cannot overcome Him. In chapter (8:24) Jesus conflict with those who were in darkness because of their sin and unbelief, illustrates an ongoing conflict between light and darkness and further justifying His claim as the Light of the world. What he is saying here is that only He can lead people out of darkness into light, out of their delusion into truth, and from death by giving the light of life. Whoever follows Him will never walk in darkness but have the light of life. From this Jesus is saying that He has a unique relationship with the Father and He is the revelation of the one and only God, who is light and salvation. Jesus is the Light of the world in the sense that He is the radiance of Gods glory in the world, and bearer of the light of God. In (Isa 49:6) He is also recall as the Servant of the Lord who would be a light for the Gentiles who will bring salvation to all mankind. The Good Shepherd and the Door This passage contains two metaphorically I AM sayings whereby Jesus declares himself to be the Good Shepherd and the Door. Here he promises protection and a way of salvation for his followers. Firstly by taking on the role of Shepherd Jesus reveals himself as the Christ and Shepherd King, who leads his people with compassion, protecting and caring for them while providing a sense of belonging to himself and God. As the shepherd goes before the sheep they in turn humbly follow Him, trusting and obeying His words and not the words of those who oppose Him. Secondly Jesus points out that there is only one door into the sheepfold, implies that He is the only door to Salvation. By proclaiming that He is the door for the sheep, Jesus is saying that He is the only way by which one can experience God and His love; the only one through whom heavenly secrets and divine life are imparted to those who obey Him, He is their protector and the means by which they obtain spiritual nourishment, He is the only way of communication between heaven and earth. In addition to this Jesus claims that thieves and robbers who came before Him can never enter the sheepfold to mislead the sheep (people). Here Jesus is referring to the Pharisees, the Jewish leaders, who exercise authority over the people of Israel by misinterpreting the Law to 4 their own advantage; and the leaders who attempt, to win the loyalty of the people before Christ came in the flesh. He says, Like thieves, they approach was secret and crafty, and like robbers they were engaged in violence and destruction (Ezek 34:1). They had not been sent by God either through Christ, but illegitimately claim leadership. Jesus states that the sheep shall no longer follow or listen to the voice of these false leaders, because they now know and hear the voice of the true shepherd. The Resurrection and Life In chapter eleven Jesus affirms He is the resurrection and life, and John quotes that raising Lazarus from the dead at Bethany is a prelude to Jesus own death and resurrection. He claims that the resurrection life is like a future experience and a present reality. Secondly John claims that Jesus is the only one who can raise the dead and give life. Therefore, the resurrection and life can only be experienced in Jesus. Consequently the word life is identical to eternal life, the divine gift given to those who believe in Jesus. Ultimately, those who receive His life are born of the Spirit. Christ does not only raise the dead by His voice giving life, but He is the resurrection and the life, having the power to resurrection fullness of life, also affirming that He works in oneness with God in raising the dead. According to Jesus, all human beings will be resurrected after death to receive Gods judgement, for it is appointed for them to die once, and after that to face judgement (Heb 9:27). The words will never die does not promise immortality, but those who believe in Jesus by faith will face physical death like every other human being, but death will have no control over them. By the power of Jesus they will rise up from the dead to experience heavenly life in all its fullness. Therefore the one who lives and keeps on believing will not perish eternally. The Way, the Truth, and the Life John sees this as Jesus pastoral speech delivered to His disciples before He leaves them to go to the Father. In spite of their close relationship with Jesus, 5 His disciples still did not understand His destination. From this misunderstanding Jesus makes His sixth I AM saying, and it is the only one to be followed by three predicates. He profess that he is the way, the truth and the life, and that no one comes to the Father but through Him. Here the way is the one that is emphasised because it corresponds with Jesus statement in (14:4) Where I go you Know, and the way you know, and Thomas inquiry in (14:5), Lord we do not know where you are going; how can we know the way? The predicates truth and life are then added to explain the term way. In response to Thomass question Jesus answers him by saying, I am going to be with God, the Father of us all. So when He states, I am the way, He is saying that it is only in communion with Him that one can reach God. Here John stresses that Jesus is Gods only revelation and the only way of salvation. Jesus came from God and is going back to God by way of being crucified and then resurrected; He is Gods self-revelation and the one who is the only way to God. The two nouns truth and life, reveal that Jesus is the true and living way to God, because He is the truth of God and the life of God. Here Johns emphasis is on the person Jesus who is the way to the presence of God there one wil l experience eternal joy. Parallel to verse 6 is Psalm 16:11 which speak of those who follow the path of life will experience joy to the full in the presence of God. Jesus is the Word incarnate and teaches to His disciples that He is the true and life-giving way to the presence of God in peace and prosperity; Isaiah (30:23-26), also speaks of this prosperity to the people who obey the word. As the way, Jesus gives us access to the Father; He will also include with Himself all those who trust in Him when He returns to His Father. As the truth, Jesus reveals God as the Truth to the world in His love, mercy and deliverance. As the life, Jesus gives life and peace to all those who believe in Him. Only those who see Gods love and faithfulness in Jesus and draws towards Him, will know the way to reach God, this is wholly expressed in His statement no one comes to the Father except through me. 6 Since Jesus is the embodiment of divine truth and life, the only way to enter the heavenly realm is through Him. The Vine In the final I AM sayings Jesus uses the metaphor of the vine and the branches. He reveals Himself as the true vine, and compares Himself with the people of Israel who he metaphorically described as branches who had failed to bear fruit, therefore failing to glorify God. Fortunately, what is known as failure and impossible with man, can be turned into success and become possible through Christ. Knowing He is from heaven and the life He possesses is divine, He can also supply life to the branches. Here John presents Jesus not as one who bears fruit, but as the source of power allowing those who stay in union with Him to bear fruit and fulfil the plan of God. Hebrews 9:24 quotes that the tabernacle in heaven is called the true tent and the earthly sanctuary is known as a copy of the true one that is in heaven. Jesus reveals Himself to be the true vine. This vine is of heavenly origin, and therefore has the ability to reveal heavenly reality and give life to the branches which are united with it. Jesus refers to God as the vinedresser this shows us that God is the owner and planter of the vine and the branches. The function of the branches is to bear fruit, in other words one need to do good deeds after repentance (Luke 6:35, Matt 3:10). God expects good works from human beings, and failure to perform them will lead to Gods judgement, resulting in one being separated from Him and to destruction. Those who bear fruit reproduce Jesus life by which the Fathers glory will be revealed to the world. Jesus continues the metaphor by referring to all His disciples saying, every branch of mine. Meaning those who are united with Jesus will be recognized by the world as His disciples. The Father, the vinedresser, takes away any branches that does not bear fruit, and prunes those that do. Clearly what is seen here is that God is the one who controls the whole process of fruit-bearing. 7 He purifies the vine to protect the fruit-bearing branches by removing branches that do not bear fruit meaning followers of Christ who becomes unfaithful. He takes them away from His people and consigning them to eternal punishment. God also purifies the fruitful branches by pruning them so that they will bear more fruit. Gods pruning of believers takes place through the saving mission of Christ words and deeds. Jesus tells His disciples that they are already clean by the word He has spoken, which is the Fathers word. Here word stands for the whole message of salvation preached and performed by Jesus who also declares God and His love to mankind. Those who receive Jesus and His word by faith will see Gods Glory and are passed from death to life. The disciples, who have received Jesus word, are already clean; however, cleaning is a process; as long as they remain in Christ God the Father will continue to clean them so that they will bear more fruit. Jesus emphasises this point so that they realise the Father is already pruning them and they are already cleansed making them fit for union with Christ. They need not attempt to wipe out evil from their minds or partake in any form of meditation in order to achieve union with God; for union with Christ, and in Him with God, is a gift that has already been given and need to be received by faith. Jesus exhortation, abide in me and I in you, is the key statement in chapter fifteen. Here Jesus issues a command, in terms of the metaphor of a vine and it branches. This metaphor highlights the communal life of which the person who does the abiding is part of. Life for the church flows from Jesus, and one cannot absorb life from Him unless they are united with Him. All one need to do is to remain in union with Him. When we abide in Christ, and make His word our theme of meditation in our everyday life in love and obedience, we can apply His word to changes in our every day situation. Believers can be nurtured by Jesus life through meditating on and absorbing His words. Conclusion Jesus came into the world from heaven to bring salvation to mankind, by giving up His own life as a sacrifice on the cross. Gods name I AM and glory are given to Him revealing them to those who believe in Him as the anointed Messiah sent by God into the world. He has divine authority and delegated power to give heavenly life to everyone who comes to Him. There is no other person one can look for divine life except in the one whom God has authorized. So to follow and abide in Jesus is the only way to salvation, as we observe from His I AM sayings. Salvation is no longer confined to the nation of Israel but is extended to all nations of the world.

Man Against Nature :: Environment Pollution

Man Against Nature I perceived, and continue to perceive, a severe problem with our culture. We see the space we inhabit as not wild, as not nature. Nature is in the parks, is in the mountains we drive over to sun ourselves on the beach, in unreachable and savage depths of countries like Brazil and continents like Africa. â€Å"That is nature,† we say, â€Å"not this, not our home, not our workplace.† A favorite author of mine calls this an â€Å"estranged worldview†, a term she borrowed herself from Friedrich Engels. She describes it thusly: â€Å"We are strangers to natur, to other human beings, to parts of ourselves. We see the world as made up of separate, isolated, nonliving parts that have no inherent value. â€Å"They are not even dead – because death implies life.)†[i] She goes on to say that â€Å"when nature is empty of spirit, forests and trees become merely timber, something to be measured in board feet, valued only for its profitability, not . . . even for its part in the larger ecosystem.†[ii] Starhawk, the author, finds the roots of an estranged worldview laid deep into our past, two millennia and more. In the Enlightenment, she tells us, the separation of the divine and the mundane (from the Latin word mundus, meaning â€Å"world†) promoted by Christianity became what she calls the â€Å"machine image†, a very telling metaphor.[iii] In such a worldview, when we are told by William McDonough that he wants to build a â€Å"building like a tree†, we find the statement odd ad perhaps even laughable. Trees are alive. Buldings aren’t. It seems so simple. I will return to that idea of a â€Å"building like a tree†. By now, you might be protesting to the invisible author – me – that you do connect yourself to nature, that you visit national parks, enjoy camping and hiking, perhaps even teach Environmental Science classes. McDonough and his chemist cohort, Michael Braungart, wonder if â€Å"it is all too easy to leave our reverance in the parking lots.†[iv] Being designers, they take a look at less abstract demonstrations of the estranged worldview than does Starhawk (a Wiccan spiritual and ethical author), and they find it in the famed â€Å"view† that every middle management type is looking to have from his corner office after the promotion.

The Effectiveness of Sex Appeal in Advertisement Essay -- Sex Media Ad

The Effectiveness of Sex Appeal in Advertisement Sex is everywhere. It's in every magazine, on every television station, and in every movie. Sex appears in advertisements for everything from shoes to food to computers. It is understandable why advertisers use sex appeal since it sets their ads apart from the countless others. Ads with sex can be more memorable, but sometimes too much sex overpowers the ad, drawing attention away from the brand. Overdone sex appeal can offend the target audiences, therefore causing the ad to be ineffective. Sex in advertising also tends to stereotype women and be bias towards men. Overall sex appeal can be effective if used in the correct context, but can also render the ad ineffective if overdone. Many advertisers view sex appeal as one of the most effective marketing practices today. In the endless number of advertisements out there nowadays, ad agencies are desperate to have their ads stand out. Several research studies have found that sex appeal in advertising is attention-grabbing, likable, arousing, and memorable (Severn, B...

Francis Scott Fitzgerald Essay examples -- essays papers

Francis Scott Fitzgerald Thesis: Francis S. Fitzgerald was a talented writer; his only flaw was that he liked the combination of alcohol and the night life. One of the most widely recognized writers of the 1920’s and 1930’s was Francis Scott Fitzgerald (Beebe 339). He followed his dreams of being a writer, until he finally succeeded. Francis Scott Fitzgerald was a talented writer; his only flaw was that he liked the combination of alcohol and the nightlife (Coale 190). He spent his life writing and trying to be happy with his wife, Zelda Sayre. His life served as a resource for his novels. Perhaps writing about his life helped him deal with his grief. Francis Scott Fitzgerald was born in St. Paul, Minnesota, on September 24, 1896. (Coale 190). Francis Scott was the only child of Edward Fitzgerald and Mary Mollie McQuillan (Beebe 339). Fitzgerald was named after a distant member of his father’s family (Beebe 339), who happened to be the author of â€Å"The Star Spangled Banner† (Bruccoli xix). Edward Fitzgerald was the father of Francis S. Fitzgerald. Edward’s business, the production of wicker furniture in St. Paul, Minnesota, failed. (Bruccoli xix). Due to this, his family moved to Buffalo, New York, in 1908 (Bruccoli xix). In New York he became a salesman for Procter & Gamble; in 1908 he was dismissed (Bruccoli xix). After his dismissal they returned to St. Paul and moved in with Mary Mollie McQuillan’s mother (Bruccoli xix). Her mother was an Irish immigrant who became wealthy as a wholesaler grocer in St. Paul, Minnesota (Bruccoli xix). When the family finally decided to stay in St. Paul, Minnesota, was when Fitzgerald was encouraged to study at the St. Paul Academy (Beebe 339). From 1911 to 191... ... characters of Dick Diver and Nicole Diver somehow resemble Fitzgerald and Zelda Sayre. Dick Diver resembles Fitzgerald by being young and talented. Nicole Diver resembles Zelda Sayre by both being the force that held them back. Bibliography: Works Cited Beebe, Maurice. â€Å"Francis Scott Fitzgerald†. Encyclopedia Americana. Deluxe Library Ed. 1996. Bruccoli, Matthew J., and Judith Baughman. A Life in Letters: F. Scott Fitzgerald. New York. Simon & Schuster Inc. 1994. Coale, Samuel Chase. â€Å"Francis Scott Fitzgerald†. The World Book Encyclopedia. Scott Fetzer Company, 1996. Eble, Kenneth. F. Scott Fitzgerald. New York. Twayne Publishers Inc, 1963. Meyers, Jeffrey. Scott Fitzgerald: A Biography. New York. Harper Collins Publishers Inc, 1994.

Directions in Language Essay

On this essay we are going to expressly talk on promoting Academic Success for ESL Students and also understanding second language acquisition for school, I will take my time to explain Linguistic processes and discusses the linguistic processes of first and second language acquisition. First language acquisition is a complex, lifelong process. And I will also explain in detail the influential factors of social and cultural processes on all aspects of linguistic, cognitive, and academic development. Students that are in English speaking Countries, who English language is very new to need to acquire profiency in the language, and this same student need to learn some things in addition such as, to learn a range of academic content, some of which they are very new to. Now let us look through these major model factors. The model defines factors that enable predictions to be made regarding English learners’ degree of second language acquisition in an academic context. Taking a critical look from the authors angle describe in detail the dimensions and components of the model and gives more clearly several currently popular types of education programs for English language learners in the United States. Such as their degree of adherence to the model. Finally, we compare the predictions of the model, using predicted rankings of relative program success, to the actual measured effectiveness of each program in producing varying degrees of English learners’ achievement gap closure with mother tongue-English speakers. Promoting Academic Success for ESL Students We are going to look critically at, why is necessary to promote academic success for ESL students and Understanding second language acquisition for school. In the recent research by (Thomas & Collier, 1995) shows that when examining interactions among student background you can deduce the difference in treatment and variables and their influence on student outcomes. The two-way bilingual education at the elementary school level which was found has giving a promising program model for the long-term academic success for language minority students. Language acquisition over the years has recently become a thing of necessity for every ESL students, acquiring language as a major tool for effective learning and successful years of study. In a scenario ESL student in country such as USA. It becomes a must for such a student to learn second language, if not it will be a little bit difficulty for such a student to learn fast and even relate with other friends around. ESL students must be encouraged to relate with English speakers and language minority students learning academically through each others’ languages. (Virginia, George Mason University, 1995). Perceptions among staff, students, and parents that it is a gifted and talented program, leading to high expectations for student performance with this kind of influence given to both languages a level of language stability would be achieved to a large extent creating self-confidence among language minority students. The duty of parents to promote both language minority and language majority for closer home-school cooperation can not be over emphasized to help in promoting the influence academic success for ESL Student, their must be cordial relationship between ESL students and Teachers/lectures or between ESL students and other colleagues and more so between wards/guardian and ESL students and the school authorities. We must watchfully guide against racism around us and protect the interest of ESL Students. The continuous support for staff development, emphasizing whole language approaches, natural language acquisition through all content areas, cooperative learning, interactive and discovery learning, and cognitive complexity of the curriculum for all proficiency levels. . (Virginia, George mason university, 1995). The linguistic processes of first and second language acquisition: The lifelong process: For us to really understand the progresses in language acquisition during the school years, it is expedient to recognize the complex, lifelong processes we actually go through to acquire our first language and second language acquisition in parallel processes. The complex oral language development system from birth to age five is universal, without any physical disabilities or isolation from humans. But the most talented five-year-old child entering pre-nursery is not yet half-way through the process of first language development. Research heard it that Children from ages 6 to 12 will continue to acquire steady or continuous distinctions, formal discourse patterns, vocabulary, syntax, semantics, and complex aspects of pragmatics in the oral system of their first language (Berko Gleason, 1993). More so, children that are properly brought up in this level adding reading and writing to the language of listening and speaking across the globe are usually very intelligent, skilled and increase in grades level and a clear increase in language academics subject. Adolescent that eventually gained admission into high school must have learned and acquired lots of vocabulary in every discipline of study and will continue to acquire more writing skills, this process continues like that till you get to adult age. Adult age is very sensitive age as language acquisition is concerned, as an adult you may not be able to learn too more language than your first language you had acquired. So first language acquisition is an unending process throughout our lifetime (Berko Gleason, 1993; Collier, 1992a). Let us take a look Second language acquisition is also a complex phenomenon. We use some of the same processes we have used to acquire our first language, going through progressive stages and relying on native speakers to provide modified speech that we can at least partially comprehend. The influential factors of social and cultural processes There are four major component of model namely, sociocultural, linguistic, academic, and cognitive processes. These four components are interrelated together and for you to really understand their importance in developing second language acquisition processes that occurs in the school context. There is a figure below to show the interrelationship between the four components. Figure 1 Language Acquisition for School (Virginia P. Collier, 1994. ) Sociocultural processes At the center of the figure above, you will notice that other components are surrounding social and cultural processes through the process of acquiring a second language in school. It is Central to that student’s acquisition of language are all of the surrounding social and cultural processes occurring through everyday life within the student’s past, present, and future, in all contexts-home, school, community, and the broader society. The work of Sociocultural may include individual student variables such as self-esteem or anxiety or other affective factors processes in promoting second language acquisition. These factors can strongly influence the student’s response to the new language, affecting the process positively only when the student is in a socioculturally supportive environment. Linguistic processes: A second component of the model, consist of the technical aspects of language development â€Å"(an innate ability all humans possess for acquisition of oral language)†, as well as the acquisition of the written system of language metalinguistic, conscious and formal teaching of language in school. First and second languages across globe include the acquisition of the oral and written systems of the student’s, such as phonology, vocabulary, morphology and syntax, semantics, Pragmatics, paralinguistic, and discourse. (Virginia 1994. ) Academic development. A third component of the model, academic development, includes all school work in language arts, mathematics, the sciences, and social studies for each grade level, Grades K-12 and beyond. It this succeeding grade, academic work dramatically expands the vocabulary, sociolinguistic, and discourse dimensions of language to higher cognitive levels. Academic knowledge and conceptual development transfer from the first language to the second language; thus it is most efficient to develop academic work through students’ first language, while teaching the second language during other periods of the school day through meaningful academic content. In earlier decades in the United States, we emphasized teaching the second language as the first step, and postponed the teaching of academics. Research has shown us that postponing or interrupting academic development is likely to promote academic failure. In information driven society that demands more knowledge processing with each succeeding year, students cannot afford the lost time. (Virginia 1994. ) Cognitive development: The fourth component of this model, the cognitive dimension, has been mostly neglected by second language educators in the U. S. until the past decade. In language teaching, we simplified, structured, and sequenced language curricula during the 1970s, and when we added academic content into our language lessons in the 1980s, we watered down academics into cognitively simple. (Virginia 1994. ) Tasks we also too often neglected the crucial role of cognitive development in the first language. Now we know from our growing research base that we must address all of these components equally if we are to succeed in developing deep academic proficiency in a second language. Interdependence of the four components All of these four components-sociocultural, academic, cognitive, and linguistic-are interdependent. If one is developed to the neglect of another, this may be detrimental to a student’s overall growth and future success. The academic, cognitive, and linguistic components must be viewed as developmental, and for the child, adolescent, and young adult still going through the process of formal schooling, development of any one of these three components depends critically on simultaneous development of the other two, through both first and second languages. Sociocultural processes strongly influence, in both positive and negative ways, students’ access to cognitive, academic, and language development. It is widely advice and crucial that educators provide a socioculturally supportive school environment that enable natural language, academic, and cognitive development to flourish. (Virginia 1994) Conclusion These few points raised above I belief has shown the importance of Language Acquisition for ESL students, crucially I have been able to raise some reasonable points concerning, understanding the relevance of Language Acquisition for ESL student. Promoting academic success for ESL students Understanding second language acquisition for school Then I have been able discuss the linguistic processes of first and second language acquisition which also link to First language acquisition is a complex, lifelong process. More so, I have been able to explain the very importantly the influential factors of social and cultural processes on all aspects of linguistic, cognitive, and academic development and interrelationship between these component and why they must be put in place, if we really want to promote Language Acquisition for ESL students. Without bordering our minds for ever am sure that these points contributed have immensely added to effect of promoting Language Acquisition for ESL students, understanding the importance of first language and second language acquisition and also the processes involved in learning these first and second language. The component involved in enhancing the Language Acquisition had been enumerated above. Reference Berko Gleason, (1993); Collier, (1992) Collier P Virginia, (1995). Directions in Language & Education National Clearinghouse for Bilingual Education. George Mason University. Vol. 1, No. 4, Collier. P. Virginia, (1997). Promoting academic success for ESL students Understanding second language acquisition for school (3rd ed. ). Woodside, NY: Bastos. Thomas & Collier, (1995).

“Motivation: Main Key of Public Service?”

Since their first day on earth humans have been running after happiness in form of one or the other, though happiness   is something that eludes anyone who chases it, and instead, evolves out of one's actions. Such characteristic of happiness was once nicely described by Allen K. Chalmers's words – â€Å"The grand essentials of happiness are, something to do, someone to love and something to hope for.† A package of actions like that actually   brought forth the idea of motivation – the charger of mind that would keep one inspired to fulfill one's mission. To make things better, the wise humans have even created many sets of do-s and don'ts to maintain a consistent streak of motivation. Those sets have tremendous utility value to maintain balance and consistency in decision-making and action-taking. Over the years, social scientists have improvised   those sets and subset of ideas to further establish the cohesion of thought and action, the ideal approach for any individual or an institution to achieve any undertaken mission. Thus this paper focuses on some of the essential elements of organized behavior like Motivation, Goal Setting and Reward System, before coming to its own conclusion and indicating about its future implication in the field of child protective service. What is Motivation? a)  Ã‚  Ã‚  Ã‚  Ã‚   It is an internal state or condition that activates behavior and gives it direction; b)  Ã‚  Ã‚  Ã‚  Ã‚   It is desire or want that energizes and directs goal-oriented behavior; c)  Ã‚  Ã‚  Ã‚  Ã‚   It is an influence of needs and desires on the intensity and direction of behavior. (Huitt, 2001). Motivation is a psychological phenomenon that propels humans or any other organism to act – be it for survival, or to develop, in this regard, even inaction can also be counted as the product of motivation – especially when humans engage themselves in deep thinking or meditation. Motivation is that persuasive force which the living beings cannot do without. According to modern management guru Shiv Khera (p. 112), motivation is â€Å"a drive that encourages action or feeling. Motivation can also mean igniting the spark for action. It is powerful. It can persuade, convince and propel you into action. In other words, motivation can be defined as motive for action. It is a force that can literally change your life† (Khera, 2004). The definition above might generate a few questions – if motivation is something like an automated process; why then people need to be motivated?   or, if motivation process is already active, then what is the logic behind attempting to activate it further? While it is right that motivation guides every action, yet the degree of its intensity determines the level of achievement. One easy example of that is the difference between humans and animals – while the animals' achievements are limited in leading only a fuller life, humans lead a multi-dimensional life that is packed with uncountable actions in addition to the actions for living. Thus motivation converts itself to a primitive urge to survive when it deals with basics like existence, and it works like the guiding light on aesthetics, emotional or esoteric plane of existence. According to Paul Hanna, every individual has many kind of goals spread out at various levels of his/her existence, and to achieve each of those goals s/he needs to utilize the power of mind and the force of body. In such circumstance motivation could be the only catalyst to synchronize the body and mind of that individual. Here the synchronization of body and mind covers more than the plain eye meets – where motivation enables one to heighten the intensity of emotion and passion to achieve the goal, besides helping to create clear mental pictures of the goal and the roadmap to reach there (Hanna, 2001). Now if one considers about how many instances of such goals a human has to achieve in a single day, the importance of motivation would come clear to one. Humans' world of desires is far more spread than any other creatures of earth, and therefore they need an uninterrupted supply of motivation to accomplish their missions. And what is a desire, anyway? Desire is a some kind of dream which people want to unearth through action. For that much needed action, humans need an intense urge to bring it to perfection. Motivation provides that intense urge with its persuasive force, as for example, auto-suggestion.   â€Å"In the forming of that intense urge,† Shiv Khera says, â€Å"auto-suggestion is a statement made in the present tense, of the kind of person you want to be (Khera, 2004). Motivation thus, an element which conditions a humans to achieve their cherished goals. Reason for Choosing this Topic In this era of fierce competition in every sphere of life humans need to remain motivated to perform their tasks smoothly, to block the stress and to create space for thinking about future development. This more applicable when it comes to public service or on behalf any non-profit organization, where motivation could be the only guiding force to inspire one to stick to social cause and not to opt for other services for personal gain. Therefore this topic has been chosen to spread more awareness regarding the potential of motivation and it's impact on humans. How Motivation Works Motivation creates a power-packed belief about achieving success and creates a make-believe condition where the possibility of the success seems as a reality. There are many ways to motivate the self, but the easiest way to be motivated is to repeat the belief time and again, just like hammering the idea again and again to get it registered in the subconscious mind. The reason behind such act is that, subconscious mind is considered to be a skeptic taskmaster who simply works on and on with whatever assigned to it! It is for this reason Dr. Joseph Murphy, writes in his book, ‘The Power of Your Subconscious Mind' (65), â€Å"Belief is a thought in your mind that causes the power of your subconscious to be distributed into all phases of your life.† While it is true that practice of self-motivation could be a tough task for someone initially, as it might take time to generate a belief in the abilities of the subconscious mind. Yet, the enormous potential of subconscious mind is now widely accepted and one can easily check that with the wise sayings or from the success stories of many. If motivation is something like a train raring to move out from the platform, what could be the shortest possible roadmap between the starting point and the destination? With this question one discovers the importance of   ‘Goal- Setting' a vital task for a person utilize the power of motivation. However motivated one becomes, in the absence of a roadmap, that power will be a sheer waste – as the old adage goes – an aimless life is like a rudderless ship in the sea without any fixed destination. Goal and Goal-setting Goal-setting enables one to march ahead with confidence and brings in joy and cheer through fulfilling a mission in the shortest possible time. Situations shape like that, because the process of goal-setting imbibes the sense of purpose in any action, and thereby justifies it wholeheartedly. Human life has many sets of goals bundled within one big goal like happiness or contentment – thus it can easily be understood that if one wants to achieve the main goal, one has to obtain the goals within it. But is it possible to achieve every goal of life? Certainly not. If it is so, then are the humans destined to miss the happiness? Certainly not, because it is the attitude towards accomplishing the goal that brings in satisfaction, which counts more on the devotion of one's inner beings rather than the external conditions, which might not always be conducive to achieve the goal. To clear the confusion in this regard, the sages have provided a solution, where they created a sub set of goals within the main goal of happiness, which usually covers the six areas of human life. And they are: 1. Family : To achieve harmony and prosperity. 2. Finance : To achieve source of sustenance and development and freedom of movement. 3. Physical and mental health : To achieve healthy body and a sound mind. 4. Social responsibility : To achieve good understanding with the world around by mutual exchange of good vibes and necessities. 5. Spiritual standing : To achieve the understanding about the greater world and its association with self. There are many explanations available about these areas – however, all are varied or extended interpretation of one single idea – to be happy with one's endeavor in life. Thus, it is easily understood that goal-setting is that coveted road-map or the action-plan which not only helps to achieve the goals, but also adds purpose in the actions. In other words, goal-setting is a multifarious instrument which encompasses all individual as well as collective goals, all the while acting as a helper to determine the feasibility of a goal, as well as a provider of suggestion of an alternative plan (John, 2007). Reward System Reward system is something that is based on the effect of appreciation and recognition on the humans. It caters to the emotional need of humans, which in turn motivates them. In today's world, when every people are stretched with competition the need for emotional support is being felt more than ever. â€Å"Every behavior comes out of ‘pain and gain' principle†, says Shiv Khera (p110), while emphasizing on the fact that if the pain is greater than the gain, then that would be a deterrent to smooth action. If the gain is greater than the pain, that is a motivator. (Khera, pp110) There can be many types of gains, ranging from money, vacations or gifts to medallions, or even they can be intangible too – recognition, appreciation, sense of achievement, growth, responsibility, sense of fulfillment, self-worth, accomplishment, and belief are the examples of such gains, which comes more from selfless public service. Reward system separates the elements of motivation into two categories, external and internal. In the first category it lists items like money, societal fame, approval, or fear, while in the second, it keeps factors like â€Å"pride, sense of achievement, responsibility and belief†. It values the fact that inner motivation is actually the inner gratification that might not always depends on the material success – it is an innate desire to feel content with an accomplishment, rather than just achieving a goal (Khera, 2004). This is very important issue in the sphere of public service. The elements like praise, love and faith can rise anytime as the most important element of motivation under a specific environment, they can be instrumental to boost one's self esteem, or to build a strong conviction to march ahead towards one's cherished goal. Inner motivation factors are bound to be more powerful than the outer ones. CONCLUSION From the above discussion it becomes clear that motivation, goal setting and reward system together form the way towards, the ultimate goal, and all three of them are entwined and can even be flexible in their order of appearance. Primary motivation (to succeed in life) helps to goal setting – which then can check and filter the mission before breaking them into easy steps. Next, reward system inspires a person towards accomplishing the mission. However, in all its form, motivation is extremely powerful and an invaluable tool to succeed in life. It persuades, convinces and propels one into action and therefore, it is an invaluable tool to motivate oneself and others in public service or in non-profit organizations. Application of Motivation in Chosen Mission Since I'm planning to work as child protective service worker in charge of four co-workers, I can utilize the power of motivation at every level of its functioning, where goal-setting can help us in formulating our schedules in three steps – long-term, mid-term and short-term, while reward system can take clue from the history of civilization that records innumerable selfless human endeavors to achieve happiness for the society. For the greater application of motivation we would use factors like pride, sense of achievement, responsibility and belief in oneself, besides practicing auto-suggestion technique and covering all areas of life that one has to deal in life. This way we would keep our spirit fresh to devote ourselves in public service. A Brief Overview of How Motivation can be Applied into My Workplace References Carnegie, D. (1999). â€Å"How to Stop Worrying and Start Living†. Dale Carnegie ;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Associates Inc. Hanna, P. (2001). â€Å"Believe and Achieve†. Penguin Books, 2001. Huitt, W. (2001). â€Å"Motivation to learn: An Overview†. Educational Psychology    Interactive. Valdosta, GA: Valdosta State University. Retrieved 12 April 2008.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://chiron.valdosta.edu/whuitt/col/motivation/motivate.html Khera, S. (2004). â€Å"You Can Win†. Macmillan India, 2004 Murphy, J. (2001). â€Å"The Power of Your Subconscious Mind†. Bantam Books, January   Ã‚   2001 â€Å"Motivation†. Retrieved 10 April 2008.   http://www.d.umn.edu/kmc/student/loon/acad/strat/motivate.html â€Å"Motivation & Leadership†. (1997). Retrieved 10 April 2008. http://www.nwlink.com/~donclark/leader/leadmot.html â€Å"Seven Rules of Motivation†. (2000). Retrieved 11 April 2008. http://www.motivation-tools.com/ elements/seven_rules.htm Information Technology and Management. â€Å"What is Motivation?† Retrieved 12 April 2008. http://opax.swin.edu.au/~388226/howto/it2/motiv1.htm John. (2007). â€Å"Increase Self Motivation†. Retrieved 12 April 2008. http://www.pickthebrain.com/blog/21-proven-motivation-tactics/ Webb, B. (2000). â€Å"Elements of Motivation. Motivational-Tool†. Retrieved 12 April 2008. http://www.motivation-tools.com/elements/ database. Weller, M. (2005). â€Å"General Principles of Motivation†. Retrieved 12 April 2008. http://honolulu.hawaii.edu/intranet/committees/FacDevCom/guidebk/teachtip/ motivate.htm ; ; ; ; ; ;

Defining And Analysing Green Chemistry Environmental Sciences Essay

Our environment, which is endowed by nature, needs to be protected from of all time increasing chemical pollution associated with modern-day life styles and emerging engineerings. India, 2nd largest manufacturer of pesticides and ranked 12th in pharmaceutical production, is fast rising as top 5 participant in selected petrochemicals. The challenge for the establishment and industries is to come together and prosecute development in the field of greenish chemical science by cut downing or extinguishing the usage and coevals of risky substances. We have organized a national and an international symposium for advancing Green Chemistry in India, which has provided the platform for interaction of constructs among the taking scientist. Furthermore a refresher class of three hebdomads for college instructors on eco-friendly chemical science has besides been organized earlier to advance consciousness and facilitate instruction preparation and the pattern of green chemical science in academic establishments. The chief thought buttocks is to trip work towards green chemical science for which engagement of academic, industrial, governmental and non-governmental organic structures is needed jointly which will assist the designing and development of environment friendly chemical science patterns in India. ent enterprises. Introduction Green chemical science: – Green chemical science may be defined as the innovation, design, and application of chemical merchandise and procedure to cut down the eliminate the usage and coevals of risky substances. Therefore, green chemical science is a tool non merely for minimising the negative impact of those processs aimed at optimising efficiency, although clearly both impact minimisation and procedure optimisation are legitimate and complementary aims of the topic. Green chemical science, nevertheless, besides recognizes that there are important effects to the usage of risky substances, runing from regulative, managing and conveyance, and liability issues, to call a few. To restrict the definition to cover with waste merely, would be to turn to lone portion of the job. Green chemical science is applicable to all facets of the merchandise life rhythm as well.A Finally, the definition of green chemical science includes the term â€Å" risky † . It is of import to observe that green chemical science is a manner of covering with hazard decrease and pollution bar by turn toing the intrinsic jeopardies of the substances instead than those fortunes and conditions of their usage that might increase their hazard. Green chemical science is non complicated although it is frequently elegant. Green chemical science applies to any type of chemical science such as organic chemical science, inorganic chemical science, bio chemical science, analytical chemical science and even physical chemical science. Green chemical science is chiefly for industrial country. The chief end of green chemical science is to minimising the jeopardy and maximising the efficiency of any chemical pick. Green chemical science can be applies on organic chemical science, physical chemical science, inorganic chemical science, analytical chemical science and biochemistry. Chiefly green chemical science focuses on industrial applications. The chief end of green chemical science is to minimising the jeopardy and maximising the efficiency of any chemical pick. Principles of green chemical science: – There are 12 rules of green chemical science. It is better to forestall waste than to handle or clean up waste after it is formed. Man-made methods should be designed to maximise the incorporation of all stuffs used in the procedure into the concluding merchandise. Wherever operable, man-made methodological analysiss should be designed to utilize and bring forth substances that possess small or no toxicity to human wellness and the environment. Chemical merchandises should be designed to continue efficaciousness of map while cut downing toxicity. The usage of subsidiary substances ( dissolvers, separation agents, etc. ) should be made unneeded whenever possible and innocuous when used. Energy demands should be recognized for their environmental and economic impacts and should be minimized. Man-made methods should be conducted at ambient temperature and force per unit area. A natural stuff or feedstock should be renewable instead than consuming whenever technically and economically operable. Unnecessary denationalization ( barricading group, protection/ deprotection, impermanent alteration of physical/chemical procedures ) should be avoided whenever possible. Catalytic reagents ( every bit selective as possible ) are superior to stoichiometric reagents. Chemical merchandises should be designed so that at the terminal of their map they do non prevail in the environment and make interrupt down into innocuous debasement merchandises. Analytic methodological analysiss need to be farther developed to let for existent clip, in-process monitoring and control before the formation of risky substances. Substances and the signifier of a substance used in a chemical procedure should be chosen to minimise the potency for chemical accidents, including releases, detonations, and fires. The term Green Chemistry, coined by staff at the US EPA in the 1990s, helped to convey focal point to an increasing involvement in developing more environmentally friendly chemical procedures and merchandises. An rating of how green a chemical reaction or a chemical procedure is seems to be best done in footings of the 12 rules that have been advocated by Anastas and Warner. These dogmas deal with cardinal issues such as pollution bar, atom economization and toxicity decrease. The kernel of the 12 rules may be summarized as follows: Waste bar alternatively of waste clean-up, atom economic system as an of import concern, design of environmentally friendly man-made methodological analysiss, design of safer chemicals, redundancy of subsidiary substances, preservation of energy, usage of renewable feedstock, decrease of unneeded derivatization, catalytic reactions alternatively of stoichiometric 1s, adulteration of concluding merchandises after the terminal of their map, real-time analysis for pollution bar and schemes for chemical accident bar. Sustainable development- Sustainability in scientific discipline and engineering Begins when we start believing how to work out a job or how to turn scientific discipline into engineering. Chemistry, as the scientific discipline of affair and its transmutation, plays a cardinal function in this procedure and is the span between natural philosophies, stuff scientific disciplines and life scientific disciplines. Merely chemical procedures, which have reached – after careful optimisation – a maximal in efficiency, will take to more sustainable merchandises and production. Scientists and applied scientists, who invent, develop and optimise such procedures, hence play a cardinal function. Their consciousness, creativeness and looking in front is needed to convey reactions and chemical procedures to maximal efficiency. The term â€Å" Green Chemistry † has been coined for attempts towards this end. Atom economic system: – Atom economic system means maximising incorporation of stuff from the get downing stuffs or reagents into the concluding merchandises. It is basically pollution bar at molecular degree. For illustration, a chemist practising atom economic system would take to synthesis a needful merchandise by seting together basic edifice blocks, instead than by interrupting down a much larger get downing stuff and flinging most of it waste. Atom economic system is an of import development beyond the traditionally taught construct of percent output. Barry Trost, from Stanford University, published the construct of atom economic system in scientific discipline in 1991. In 1998 received the president green chemical science challenged award for his work. Atom economic system answers the basic inquiry, â€Å" how much of what you put into your pot terminal up in your merchandise † . Calculation of Atom Economy Chemical reactions in green chemistry- There are two types of reactions- Atom economic reactions. Atom un-economic reactions. In atom economic reactions there are another two type reactions Rearrangement reactions. Addition reactions. In atom un-economic reaction there are three type of reactions Substitution reaction. Elimination reaction. Witting reaction. Reducing toxicity- One of the underpinning rule of green chemical science is to plan chemical merchandise and procedure that usage and bring forth less risky stuffs. Here risky screen all facets, including toxicity, flammability, detonation potency, and environmental continuity. A jeopardy can be defined as state of affairs that may take to harm, whilst hazard is the chance that injury will happen. From the point of position injury being caused by exposure to the chemical. Hazard = Green analytical chemistry- The relationship between green chemical science and analytical chemical science can be treated in two ways. Analytic chemical science is a capable to command and warrant green chemical science. This is where analytical chemical science is an efficient tool for verification of the green consequence of a chemical merchandise or engineering. On the other manus, chemical analysis methods need dissolvers, reagents, and energy, and they generate waste. The rules of green chemical science, suggested by Anastas and Warner, are straight related to analytical chemical science every bit good, the most of import of them being bar of waste coevals ; safer dissolvers and aides ; design for energy efficiency ; and Safer chemical science to minimise the potency of chemical accidents. In this manner, analytical chemical science becomes an object of application of the rules of green Chemistry, and can be the mark of a green chemical science attack likewise to other countries of chemical science and chemical engineering. The term â€Å" green analytical chemical science † has been proposed by J. NamiesA?nik in that several facets of doing analytical chemical science greener were discussed. The development of instrumental methods to replace wet chemical science in sample readying and intervention is a general tendency in analytical chemical science. Here, the chief analytical consequence is related to an addition of analysis dependability, higher preciseness, and clip economy, which really positively combines with a significant decrease of waste. In most instances, the consequence of instrumental methods in analysis is a lessening in sample volume needed for analysis. Particular attempts to incorporate micro fluidics and processing in micro graduated table can well diminish the sample sum and attach toing coevals of waste. In some instances, there is a pick of direct techniques of analysis ( different laser-spectroscopic methods ) or solvent less procedures of analysis, which are green procedures. However, in most instances, the samples under survey are really complicated mixtures with interfering matrices non leting the usage of waste less method. The hunt for alternate dissolvers is an of import measure on the manner of utilizing greener methods. In This procedure, the chief mark should be non merely the replacing, but debut of an extra advantage from different belongingss of these dissolvers to better the selectivity, sensitiveness, and dependability of analysis, every bit good as cut down analysis clip. The development of instrumental methods in general leads to an efficient usage of energy, particularly when the method is extremely automated and uses a minimum sum of sample. The word division of several methods for sample intervention and separation of constituents or integrating of separation and complicated methods of sensing enables an efficient usage of energy. Additional energy economy is possible when a microwave intervention or even merely micro-cook warming is incorporated into the procedure. An supersonic irradiation may besides hold a strong consequence on several sample interventions. The development of photochemical methods is a extremely green manner in analytical chemical science every bit good. Most of the above-named processs besides result in safer chemical science. In many instances of sample readying and intervention, different chemical methods for derivatization and chemical alteration of samples are still used. The hunt for less toxic compounds and procedures with decreased waste coevals should be an purpose in the development of new methods. What can green chemical science make? Green chemical science is non a peculiar set of engineerings, but instead an accent on the designA of chemical merchandises and processes.A Sometimes, green chemical science takes topographic point at the molecular degree to cut down or extinguish the usage and coevals of risky substances. This attack offers environmentally good options to more risky chemicals and procedures, and therefore promotes pollution bar. Green chemical science can take to dramatic alterations in how we interact with chemicals on a day-to-day footing as in the instance of theA 2005 Nobel Prize in Chemistry for the development of the metathesis method in organic synthesis. â€Å" The word metathesis means ‘change-places ‘ . In metathesis reactions, dual bonds are broken and made between C atoms in ways that cause atom groups to alter topographic points. This happens with the aid of particular accelerator molecules. Metathesis can be compared to a dance in which the twosomes change spouses. Metathesis is used daily in the chemical industry, chiefly in the development of pharmaceuticals and of advanced plastic stuffs. Thankss to the Laureates ‘ parts, synthesis methods have been developed that are more efficient ( fewer reaction stairss, fewer resources required, less wastage ) , simpler to utilize ( stable in air, at normal temperatures and force per unit areas ) , and Environmentally friendlier ( non-injurious dissolvers, less risky waste merchandises ) . This represents a great measure frontward for ‘green chemical science ‘ , cut downing potentially risky waste through smarter production. Metathesis is an illustration of how of import basic scientific discipline has been applied for the benefit of adult male, society and the environment. † The chief inquiry is that Why Green Chemistry? Green chemical science is effectual in cut downing the impact of chemicals on human wellness and the environment. In add-on, many companies have found that it can be cheaper and even profitable to run into environmental ends. Net incomes derive from higher efficiency, less waste, better merchandise quality, and decreased liability. Many environmental Torahs and ordinances target risky chemicals, and following all these demands can be complicated. But green chemical science allows companies to follow with the jurisprudence in much simpler and cheaper ways. Finally, green chemical science is a cardinal science-based attack. Addressing the job of jeopardy at the molecular degree, it can be applied to all sorts of environmental issues. Since 1991, there have been many progresss in green chemical science, in both academic research and industrial execution. For illustration, Spinosad, an insect powder manufactured by fermenting a of course happening dirt being, was registered by the EPA as a reduced-risk insect powder in 1997. Spinosad does non leach, bioaccumulation, volatilise, or persist in the environment and in field trials left 70 to 90 per centum of good insects unharmed. It has a comparatively low toxicity to mammals and birds and is somewhat to reasonably toxic to aquatic beings, but is toxic to bees until it dries. In another progress, an industrial cleansing dissolver, ethyl lactate, made from cornflour and soybean oil was patented in 2000 and is competitively priced with petrochemical dissolvers. It biodegrades to carbon dioxide and H2O and has no known harmful effects for the environment, worlds, or wildlife. These progresss, nevertheless, represent an highly little fraction of the possible applications of green chemical science. Because the merchandises and processes that form the footing of the economic system and substructure are based on the design and use of chemicals and stuffs, the challenges confronting this field are tremendous. What is the function of chemist in green chemical science? Chemist can utilize his cognition of green chemical science and its benefits to warrant research into ‘cleaner and greener ‘ procedure. In most instances it is readily incontrovertible that green chemical science attack affecting decrease of waste, stuff and energy, will besides take to be decreases and that this in bend will hold a positive consequence on profitableness. In academia enterprises such as the technology and physical scientific disciplines research council ( EPSRC ) Clean Technology Programme and the authorities ‘s sustainable engineering enterprise have already encouraged professionals to come in this country. Although many of the engineerings or tools required to do chemical fabrication more sustainable are available, and so industry already doing important advancement, much more can be achieved. In order to travel frontward chemist demand to understand, and get the better of the barrier s, both existent and perceived, that exist to innovation in this country. In some instances a civilization alteration may be required before the possible fiscal benefits are to the full appreciated. Professional chemist besides have a major function in assisting to promote all interested parties, including industry, clients, force per unit area groups, authorities, educationist and research workers, to co-operate to guarantee a cleaner and more sustainable hereafter. Graph of published articles in journals- Examples of green chemistry- Lead-free solders and other products- Breakthroughs in the replacing of lead include usage of new soldering stuffs, options to take additives in pigment and the development of cleaner batteries. Bioplastics – Plastics made from workss, including maize, murphies or other agricultural merchandises, even agricultural waste, are an of import illustration of green chemical science. Merchandises already available are forks, knives and spoons made from potato amylum and biodegradable packaging made from maize. Fire immune materials-Plastics that do non necessitate the usage of fire retardents are a solution to the job of toxic fire retardents. A combination of polylactic acid and kenaf-two agriculturally products-has already been developed for this intent. Halogen-free fire retardants- For merchandises that still require the usage of fire retardents, green chemical science can assist place new, less toxic options. For illustration, silicone based stuffs can be used. Biopesticides besides the good illustration of green chemistry- Biopesticides offer powerful tools to make a new coevals of sustainable agribusiness merchandises. They are the most likely beginning for options to some of the most debatable chemical pesticides presently in usage. Biopesticides besides offer solutions to concerns such as pest opposition to traditional chemical pesticides, public concern about side effects of pesticides on the environing environment and finally, on human wellness. Examples of Investigatory Projects in Green Chemistry- Effectss of Detergent Phosphates on Plant GrowthBecause phosphates from family detergents seep into groundwater, a fake consequence can be investigated utilizing a immature pea works and a solution of 90-percent H2O to 10-percentA laundry detergentA solution. Use two containers of pool H2O to imitate phosphate ‘s catalytic consequence on algae growing by adding detersive solution to one container intermittently and utilizing an unchanged container as a control. Record all observations qualitatively and quantitatively.Consequence of Pollution on BiodiversityUse several terrariums made from local beings, dirts and H2O to look into how pollution affects the sum of biodiversity in an ecosystem. Pollute terrariums by spraying diluted sulfuric acid into a terrarium to stand for acerb rain. Pollute another terrarium by carefully firing a birthday candle indoors daily to stand for smog. Leave one terrarium unpolluted to utilize as a control group. Record all observations qualitatively and quantitatively.Storm Water Geologically Filtered After a difficult rain, H2O hastes into local waterways transporting many pollutants. Contaminated H2O can be created by blending H2O with little objects and dark colored soil to stand for different types of pollution. Invent a system of filtration utilizing different sized grains of dirt to make state of affairss of altered porousnesss and permeableness. Record all effects on pollution filtration qualitatively and quantitatively. Future products- PVC free cablesA -will cut down the usage of both PVC and of lead, which is used as a stabilizer in PVC cabling. The Toxic Use Reduction Institute has been working on this new solder. New nonleaded soldersA with lower heat demands are being developed. Our new merchandise development will concentrate on: aˆ? Polymeric solutions, large molecules aˆ? Reactive merchandises that become edge to the concluding polymer aˆ? Non-toxic little molecules aˆ? Mineral merchandises aˆ? Minimizing the life rhythm of merchandises that remain in the environmentA aˆ? Improving recyclability aˆ? Implementing steps throughout the supply concatenation to minimise emanations of relentless compounds aˆ? Engaging distributers, clients and rivals in plans, such as VECAP, to extinguish all harmful merchandises from the environment aˆ? Continuing to rede consumers of the of import of sustainable merchandises. Some basic ways in which we go about green merchandise development – Choice of reagents with lowest toxicity Choice of accelerators that would supply highest reaction output, therefore minimising waste Choosing the right signifier of energy to maximise reaction efficiency Precise computations to foretell with merely two to three experiments how the reaction can be optimized, every bit good as the two or three preferred dissolvers for that reaction Designation of possible jeopardies before carry oning the reaction. Specific parametric quantities such as heat of the reaction are studied. Valuess of Green Chemistry in Innovation, Application and Technology: Indian Scenario- Green chemical science focuses on the decrease, recycling, and/or riddance of the usage of toxic and risky chemicals in production procedures by happening originative, alternate paths for doing the coveted merchandises that minimize the impact on the environment. Green chemical science is a more eco-friendly green option to conventional chemical science patterns. The green chemical science motion is portion of a larger motion finally taking to a green economy- viz. sustainable development, sustainable concern and sustainable life patterns. Green chemical science can lend to accomplishing sustainability in three cardinal countries. First, renewable energy engineerings will be the cardinal pillar of a sustainable high-technology civilisation. Second, the reagents used by the chemical industry. Third, fouling engineerings must be replaced by benign options. The purpose of the article is to introduce the academicians, research workers, scientists and applied scientists with values and po sitive impact of green Chemistry in invention, application and Technology. The green chemical science moving ridge has reached our state excessively. We need to work for its improvement by promoting the patterns of green chemical science. Collaborations between industrial and academic spouses are of import to hasten the transportation of important green merchandises to the market place. For such coactions to be successful, persons in these two otherwise motivated civilizations need to work together to progress green scientific discipline. Governments could doubtless ease formation of more effectual industrial/academic partnerships. Under an understanding with the Green Chemical Institute, University of Delhi has been accepted as an international chapter. The Indian chapter will advance green chemical science through instruction, information aggregation and airing, research and international coaction via conferences, workshops, meeting and symposia.A In India, although there is turning awareness about the sick effects of pollution, publicity of continual debut of environmentally friendly merchandises a methodological analysiss in the chemical industry needs to be furthered. Use of nonconventional engineerings is extremely popular in India. First in this list is the use of microwaves. Further, the microwave chemists are turning their attending toward microwave-assisted dry-media reactions in order to minimise solvent use, an added advantage to already established microwave chemical science. In add-on to microwave-assisted reactions, supersonic and photochemical reactions are besides used as nonconventional reaction engineering. Analytic chemical science has been at the centre of the green chemical science motion. Progresss in analytical chemical science are cardinal to environmental protection. In India, the focal point for analytical chemical science is chiefly on extraction engineerings such as solid stage, ultrasound and microw ave, supercritical fluid extraction, and automated soxhlet extraction. Monitoring and analysis of heavy metals and pesticides is really of import for an agro economy-based state like India and main governmental institutes like the Indian Agricultural Research Institute ( IARI ) and the Defense Research and Development Organization ( DRDO ) are working extensively in this field. Further removing of these elements from industrial and agrochemical use is of premier importance for these. Some recent developments and illustrations in green chemistry- Chemists from all over the universe are utilizing their originative and advanced accomplishments to develop new procedures, man-made methods, analytical tools, reaction conditions, accelerators, etc. under the new green chemical science screen. Some of these are. A uninterrupted procedure and setup converts waste biomass into industrial chemicals, fuels and carnal provender. Another procedure converts waste biomass such as municipal solid waste, sewerage sludge, plastic, tyres and agricultural residues to utile merchandises, including H, ethyl alcohol and acetic acid. A method for mass bring forthing taxol by semi uninterrupted civilization of Taxus genus works. A agitation method for the production of carboxylic acids. A method of partly oxidising intoxicant such as methyl alcohol to quintessences, aldehydes, esters or acids, by utilizing a supercritical fluid Mobile. A procedure for bring forthing a fluoropolymer by utilizing supercritical C dioxide. A cost-efficient method of bring forthing ethyl lactate, a non-toxic dissolver derived from maize. A scope of ‘organic dissolvers ‘ that are worker friendly and environmentally sound. A new environmentally friendly engineering in assorted metals recovery from exhausted acid wastes has been used to retrieve Zn and ferric chloride from pickle spirits. The demand for non-ionic wetting agents is turning and a new illustration of this is alkyl glycoside, which is made from carbohydrate. This merchandise can be used as a replacing for alkyl aryl sulphonate anionic wetting agents in shampoos. Sodium silicate can be used as a more environmentally benign replacing for phosphorus-containing additives in rinsing pulverization. Three coconut oil soap bases for liquid cleaning applications have been developed. One of these merchandises has really light colour and low olfactory property, doing it suited for presenting dyes and aromas. Feedstock recyclingA of plastic wastes into valuable chemicals utile as fuels or natural stuffs. Developing States and Green Chemistry- In developing states, the debut of green chemical science is still in a phase of babyhood, despite the important demand and the important function green chemical science can play. Many of the patterns in developing states are still far from the constructs of safety, pollution bar and design of energy efficiency. Environmental pollution and waste coevals are some of the hurting jobs many developing states are enduring from. Many of the grounds behind these jobs lie in policies and schemes adopted that are based on end-of pipe intervention, instead than pollution bar at beginning or implementing life rhythm believing in managing waste jobs. Most often, income coevals activities are dependent on an efficient usage of energy and other resources such as H2O, which may present some serious jobs to future coevalss. The United Nations coverage on the millenary development ends at a state degree indicated a high degree of energy ingestion and limited energy resources in most of the developing states. The study strongly recommends the imperative demand to ration the usage of energy resources in these states and to implement energy preservation policies. The same tendency of troubles developing states face has been illustrated in the series of state studies produced by the rural development at the H2O and environment section of the World Bank. Sustainable chemical science could play a polar function in salving many of the ailing conditions that many of the development states are subjected to. The usage of solar energy, debut of sustainable agriculture, recycling, and the execution of life rhythm thought and life rhythm analysis as a direction tool for some of the chronic issues such as municipal waste direction, are some few illustrations of how green chemical science can profit developing communities. Green chemical science can besides hold a really strong impact on H2O sufficiency issues in that portion of the development universe where H2O resources is the most critical issue. It is through the execution of cleaner production and usage of safe and biodegradable chemicals that a immense volume of effluent could be reused to slake the emerging, critical demand of H2O in many of these states. Government Initiatives- Government can make a batch of good for the cause of green chemical science by increasing public consciousness and by conveying and implementing rigorous environmental statute laws. One of the recent and controversial illustrations of authorities enterprise is the transition of Diesel vehicles to tight natural gas ( CNG ) in order to cut down pollution. Relocation of industries into industrial countries off from residential Parks is another bold measure taken by the Delhi authorities. Further, the authorities is besides concentrating on new undertakings such as fuel pellets from municipal waste, aspirated H-cylinder engines for light commercial vehicles ( LCVs ) , run intoing India 2000 emanation norms, battery-powered autos for pollution-free drive, H energy and energy towers for new environment-friendly fuel, development of traditional herbal drugs as adapt gens a immunomodulators. The authorities should besides increase support to promote research in green chemical science. By pre senting green chemical science instruction at all degrees, the authorities can construct a solid foundation toward green chemical science in India.