Exam Question and Answer on Market Segmentation

QUESTION AND ANSWER ON MARKET SEGMENTATION Salim Brommer is the Marketing Director of Ashkol Furniture Supplies, a medium-sized company which specializes in manufacturing office furniture. The company makes its products in India, so benefiting from relatively low labour costs. However, it has recently experienced intense competition from suppliers who have even lower cost bases. Salim has decided that his company will benefit if he focuses on those customers who can provide higher profit margins. He has decided to target domestic customers in Europe.Increasingly, private households, particularly those with computers, are converting spare rooms into office-style areas. Additionally there has been a noticeable trend towards working from home. This saves employers incurring the costs of office provision, and also employees save on travel and can also work at times convenient to themselves. However, Ashkol has no experience of dealing with these types of customers. The company now needs to develop a suitable marketing strategy to succeed in this new area and maintain a sustainable competitive advantage.Required: a. Using a suitable model of your choice, develop a marketing approach which Salim might use to enter this new market. b. Explain how Salim could select appropriate target markets and position his products so as to create and sustain competitive advantage. Suggested Answer Salim needs to develop a marketing strategy for entry into the domestic market in Europe. This can be achieved by looking at the factors that make up the marketing mix: product, price, place and promotion. Choosing a marketing mixThe design of the marketing mix should be decided on the basis of management intuition and judgment, together with information provided by market research. Elements in the marketing mix partly act as substitutes for each other and they must be integrated. The product needs to be positioned to appeal to the target customer. For example, Ashkol would struggle to de velop a luxury brand image if they set price at a low, penetration level. Product The physical product needs to be appropriate for the private household market.Office furniture may have a very different style to household furniture, so a different approach may need to be taken to the design of the product in order to make it appealing for the domestic buyer. A customer will only buy one of Salim’s products if they get a better deal from buying it than from buying any of the alternatives. This highlights that the nature of the products in the new range will need to meet the demands of the new target market. Areas to consider here are design (size, shape) and features. For example, it may need to be smaller and made of better quality material.The space available in domestic accommodation is likely to be quite restricted, so some standard items may not sell well simply because they are too large. Multi-purpose items, such as desks that incorporate filing drawers and PC monitor s tands may be required. Place Place deals with how the product is distributed, and how it reaches its customers. Establishing a suitable distribution system is going to be one of Salim’s largest tasks. His products are bulky and will therefore have to be transported by ship from India to Europe, probably in freight containers, which will impose a minimum economic scale of shipment.Distribution Channels Serious consideration will have to be given to how customers will be able to view, order and receive delivery of the products. Furniture showrooms are necessarily large areas and need to be in areas where customers will be attracted. Even if selling is by direct mail or over the Internet, there will be probably have to be a warehouse to receive bulk shipments from India, break them down and dispatch individual orders. All this has major cost implications perhaps offsetting the cost savings from cheaper labour.These considerations alone may push Salim towards a co-operative ventu re with a European agent who knows the market and is prepared to take on the selling and distribution task. Promotion involves arousing attention, generating interest, inspiring desire and initiating action. Marketing communication involved in this could be advertising, public relations, direct selling or sales promotion. A furniture showroom would be part of this but a wider approach will be needed. The target market is people working from home and the promotional methods used should be appropriate to this market.Types of promotion * Direct promotion via mailing lists may be appropriate, although because Salim has no experience in this market, he would probably have to buy the list which may make this an expensive option. * There are numerous home style magazines in which adverts can be placed. * The Internet is a vital part of the life of people working from home and its potential for promotion should be fully utilized, perhaps by setting up a dedicated website. Organising and des igning the marketing communication effort will almost certainly require input from someone familiar with the European market.Price is the final element of the marketing mix and is an important signal to customers about the product. It is important that the price should be competitive so Salim should investigate the prices being charged by competitors who have similar product ranges. Price should also indicate the quality of the product so Salim will need to decide if he wants to produce a deluxe range or a more basic model. Discounts and payment terms need to be considered as a potential way of attracting customers especially in the initial start up phase of the new product line. Part (b)Because of limited resources, competition and large markets, organisations are not usually able to sell with equal efficiency and success to every market segment. It is necessary to select target markets. A target market is a particularly attractive segment that will be served with a distinct market ing mix. While Salim’s products may have some application for commercial users, he intends to sell then to customers, who will view them as shopping goods. These goods have a higher unit value than convenience goods and are bought less frequently, usually after some thought and consideration have been expended.Salim should try to specify the segment of the customer market into which he wishes to sell his products with some care, since this will influence important decisions about all the elements of the marketing mix, including such things as product design, marketing communications, price and distribution methods. Kotler identified six steps: Step 1- Identify segmentation variables and segment the market Step 2- Develop segment profiles Steps 1 and 2 are in segmentation Step 3- Evaluate that attractiveness of each segment Step 4- Select the target segment(s)Steps 3 and 4 are in targeting Step 5- Identify positioning concepts for each target segment Step 6 – Select dev elop and communicate the chosen concept Steps 5 and 6 are in positioning Segmentation variables fall into a small number of categories. Geographical segmentation is very simple, but can usefully be combined with socio-demographic segmentation. Psychographic segmentation is not based on objective data so much as how people see themselves and their subjective feelings and attitudes towards a particular product or service, or towards life in general.The behavioural approach segments buyers into groups based on their attitudes to and use of the product, and the benefits they expect to receive. Both of these methods are most useful for convenience goods and are not, therefore likely to be very useful to Salim. Probably, the best segmentation approach for Salim is socio-demographic segmentation, which is based on social, economic and demographic variables such as education, income, occupation, family size and social class.Much work has already been done on this approach, in the ACORN syst em, for example, and Salim would be able to buy in the basic information he needs. Segment Validity A market segment will only be valid if it is worth designing and developing a unique marketing mix for that specific segment. Salim will have to be sure of several things about his chosen target market: Is it large enough to be profitable? Does this segment respond differently in the marketing mix than another segment? Can he reach the potential customers? Can the segment be reached profitably?Is the segment stable enough to justify resources being spent on it? Will it enable him to build on the company’s strengths? Internal Analysis It is important to assess company strengths when evaluating attractiveness and targeting a market. This can help determine the appropriate strategy; because once the attractiveness of each identified segment has been assessed it can be considered along with relative strengths to determine the potential advantages the organization would have. In thi s way, preferred segments can be targeted. Product PositioningIt is unlikely that Salim will be able to identify a market segment where there is no direct competitor, so it will be necessary to position the product line in such a way as to create of some form of product differentiation. The aim is to make the customer perceive the product as different from its competitors. An aid to this is to try to identify gaps in the market by considering the mix of the product attributes such as price, applications, users, occasions for use and specific aspects of quality may be drawn to refine knowledge of product position.

The eNotes Blog 3 Tips for TeachingReading

3 Tips for TeachingReading For many students, reading comes naturally. It’s possible your students probably don’t think about how they read- they just do it. So for those who speak and read English proficiently, taking extra time to teach them reading skills may seem redundant. However, all students of English- from those who grew up with the language to those who have acquired it as anotherneed the same skills to read effectively. All too often, these skills are either not established or not reviewed. Lets make sure were supporting all of our students by looking at three tips on how to integrate these reading skills into your lessons. Teach Students to Notice Their Reading When approaching a new text, most students read using two general skills: they rely on information exclusively in the text, or they draw on their own background knowledge. However, neglecting one in favor of the other results in students missing out on the full experience of the reading. Ideally, a student will be able to know when she needs to take information directly from the text or when she needs to rely on background knowledge to comprehend what she is reading. For example, here are two exercises Ive tried to help students notice their own reading: First, I give my students a series of sentences to analyze, such as: Marvin is an engineer, but he likes to paint and draw. He goes out walking, and finds a nice spot, and sits and paints all day. He sometimes meets his friend, Anna. She is a dog walker, and always has dogs with her while walking through the park. There are several elements in the above sentences. While reading through them, I ask my students entirely text-based questions, focusing on pronouns and other grammatical markers: Who is he? What does he do? Who is she? What does she do? While asking these questions, I remind my students that they are actively connecting these ideas in the text. Since they have understood what theyve read, they can answer these questions. In the case that students don’t understand the sentences, give students a visual of the reading process on the whiteboard or through a projector. For example, I usually circle pronouns and draw lines back to what the pronoun stands for, or underline actions and draw those back to the person making them. Tell your students to think about what connections they are making while reading. Second, I find a short poem that has an ambiguous meaning. For instance, I like to use â€Å"One Art† by Elizabeth Bishop. Read out the poem to your students. From there, I begin with the reading comprehension questions above, and then I move into contextual knowledge-based questions like these: Who is the audience? What do you think the narrator means by†¦ What is the overall lesson the narrator is trying to convey? In order to answer these questions, students need to rely on information that is not distinctly present in the text. Make sure to research beforehand the author’s intent of the poem so you can compare and contrast student’s interpretations with the intended meaning. It is very likely that you will get many different answers. When students give different interpretations of the poem, point out that they are using their own background knowledge to understand something. Sometimes, a student may not interpret a poem or a reading correctly, because they lack information. Ask your students to pay attention to when they are placing their opinion and background knowledge onto a reading. This will help them understand when it’s time to do some extra research. Teach Students to Use Reading Strategies The life of a student is filled with huge amounts of reading material. Beyond reading for general comprehension, students often have to analyze, criticize, or memorize- or a mixture of all three! Your students likely know that they need to read a textbook differently from how they would read a magazine or a social media post. To build on this, Ive shared some basic strategies with my students to help them become successful readers. Goal Setting Make sure your students know why they are reading something and what they need to get from the reading. Before starting a reading, I have my students answer the why and what so they know what to expect. Strategic Highlighting Highlighting while reading is a useful strategy- if students know what to highlight. Tell your students to only highlight important facts, keywords, and definitions. I tell them that I even do this myself; the goal is to be able to go back and find exactly what I need to know just by looking at the highlights. There are other levels to highlighting and marking up a text, too. Have your students develop symbols and abbreviations to write in the sidelines to help them easily find things when looking back. For example, I use a circle to show â€Å"an interesting fact,† an X to show â€Å"I don’t understand,† and â€Å"Def.† to point out the definition of a key term. Strategic Note-taking Teach your students note-taking skills such as writing down the page number and paragraph an idea or definition was found in. You may have to battle their dislike of marking up books. To help with this, emphasize how much it helps, and have your students develop their own shorthand, or abbreviations, for keywords that they can use when taking notes. I like to share my own shorthand so they can see how I’ve personally developed a system. Create a Successful Reading Environment Many of us face the challenge of teaching in front of 25, 30, or even larger numbers of students in our classrooms. We know that its difficult to not only make sure they are getting the best experience but also that they’re listening and reading well. How can we help them feel motivated and confident in their reading skills? When it comes to having students read (especially challenging texts), their interest and effort may wane. To counter this, here are some strategies Ive tried. 1. Establish a fun and relaxing reading atmosphere. There are many ways to achieve this, but consider these: Establish an environment where mistakes while reading are OK. When your students feel comfortable making mistakes, they will be more willing to participate in class, read aloud, or share their answers. Make sure that students realize reading is not a race, especially after being given assignments or handouts. Keep tasks organized and clear; this allows your students to better set reading goals when they know exactly what you expect of them. 2. Encourage students to read through open-ended homework assignments. Open-ended homework gives your students a chance to take charge of their own homework, manage their own topics, and read things that they have a personal interest in. When students can read things that they choose, their desire to read may increase. For example, I typically assign tasks that allow students to conduct research on their own topic of choice. I use a prompt similar to this: Think about a topic that you are interested in. Find three articles related to the topic, and write a short summary of your findings. However, if your students need more help finding a topic, have a class discussion to brainstorm research topics beforehand. Another important support activity that I do is help my students establish research skills and a knowledge base of trustworthy online resources that they can draw from. 3. Observation of your student’s reading and comprehension Observing your students’ quirks, issues, and successes with reading is an important skill. When you are able to see patterns with particular students or the whole class, you will better be able to help them succeed. Look for how your students approach assignments, whether or not they take initiative, or if they seem to be struggling with reading certain things. Sometimes, the only thing a student may need when it comes to reading successfully is a pair of glasses! Its important to remember that our students are moving and changeable people. Understanding who they are and how they see themselves in relation to learning is a sure way towards giving them a good classroom experience. Whats more, teaching students how to monitor themselves and to create their own reading strategies gives them autonomy. After teaching these reading skills to my students, they felt more motivated and happy in class.

Pyramids Essays - Giza Plateau, Khafra, African Architecture

Pyramids Essays - Giza Plateau, Khafra, African Architecture Pyramids The Egyptians believed that their kings were gods. Even after they had died, the rulers continued to affect daily life through their supernatural powers. In his new life in the underworld, the king would need everything he needed while alive, and he needed his home to last for eternity. While alive, Egyptian kings lived in palace of mud-brick, wore linen roves, and slept in wooden beds. In their gentle climate, more substantial comforts were not needed. But eternity last a whole lot longer than life. So the tombs of the kings needed to be durable and well-supplied. The tombs also needed to protect the body and its supplies and gifts from thieves. They also were the focus of the Egyptian religion and so needed to be extremely visible. The massive stone pyramid met all these criteria. However, there was still the problem of supplying the king with essentials. Since entombing a never-ending supply of food and servants was not very practical, the Egyptians decided on the principal of "substitution by means of a representation." Since the dead king now existed in spirit, rather than physical form, he was not bound by physical limitations. A picture or word could feed him as well as a real slab of meat. Servants did not have to be killed and laid around his tomb; statues could take their place. Because the king was a god to his people, they needed to be able to come and worship him. But if his body were accessible to the whole nation, the king and his treasures would be too accessible to robbers. So, instead they built a statue resembling the king which they placed in a temple open to the public. His ka, or spirit could leave the tomb and come live in his statue for awhile. This way, the people's prayers and gifts could still be delivered while keeping him safe. 2 Herodotus, a Greek who wrote about the building of the pyramids long after they had been built, claimed that the Great Pyramid took tens of thousands of men and in just twenty years to make. But even if those figures are not accurate, the construction of the pyramids was an amazing feat. The Egyptians had not learned to use the wheel or the pulley and so lifted all of the stones using ramps. The cut stone was edged along the ramps on rollers, lubricated by only milk or water. We do not know how many people died as laborers for the pyramids, but we do know that most Egyptians would have been eager to participate in the building: because the king would become a god who could bless or curse their lives; they wanted to make sure he was comfortable and cared for and able to come back and help them. On the rocky plateau of Giza, ten miles southwest of the center of Cairo, stands the Great Pyramid, the most majestic and most mysterious monument ever erected by the hand of man (Adams). The Great Pyramid is the largest stone building on earth, and the last surviving wonder of the ancient world. Its base covers just over thirteen acres, and it is composed of some 2.3 million blocks of granite and limestone, weighing from 2.5 to seventy tons apiece, which rise in two hundred and three layers to the height of a forty- story building. The Pyramid was originally covered with twenty one acres of polished, marble-like casing stones, which, shining resplendently beneath the sun's rays, earned for it the ancient title "The Light." The Pyramid is an unrivaled feat of engineering and craftsmanship. It is aligned with the four cardinal points more accurately than any contemporary structure, including the Meridian Building at Greenwich Observatory in London. The three hundred and fifty foot long descending passage is so straight that it deviates from a central axis by less than a quarter of an inch from side to side and only one tenth of an inch up and down. The casing stones, some of which weighed over sixteen tons, are so perfectly shaped and 3 squared that the mortar-filled joint between them is just one fiftieth of an inch. Egyptologist Sir Flinders Petrie described such phenomenal precision as the "finest opticians work on a scale of acres"; work of this caliber is beyond the capabilities of modern technology. The casing stones show no tool marks and the corners are not even slightly chipped. The granite coffer in the King's Chamber is

Mothers Day Celebrations Around the World

Mothers Day Celebrations Around the World Although the idea of honoring mothers on a special day was known as far back as ancient Greece, today Mothers Day is celebrated in many countries, in many different ways, and on different dates. Where Did Mothers Day Originate? The credit for the American Mothers Day observance goes to three women. In 1872 Julia Ward Howe (1819-1910), who also wrote the lyrics for The Battle Hymn of the Republic, proposed a Mothers Day observance dedicated to peace in the years following the Civil War. Such annual observances were held in Boston in the late 1800s. In 1907 Anna Marie Jarvis (1864-1948), a Philadelphia teacher originally from Grafton, West Virginia, began her own efforts to establish a national Mothers Day. She also wished to honor her own mother, Anna Reeves Jarvis (1832-1905), who had first promoted the Mothers Work Days in 1858 as a way to improve the sanitary conditions in her town. She later worked to relieve suffering during and after the Civil War. With the support of churches, business people, and politicians, Mothers Day came to be observed on the second Sunday in May in most U.S. states within several years of Ann Jarvis campaign. The national Mothers Day holiday became official on May 8, 1914, when President Woodrow Wilson signed a joint resolution, but it was more of a patriotic day on which flags were flown in honor of mom. Ironically, Anna Jarvis, who later tried in vain to combat the increasing commercialization of the holiday, never became a mother herself. Mothers Day in Europe Englands Mothers Day observance goes back to the 13th century when Mothering Sunday was observed on the fourth Sunday of Lent (because it was originally for Mary, mother of Christ). Later, in the 17th century, servants were given a free day on Mothering Sunday to return home and visit their mothers, often bringing along a sweet treat known as the mothering cake that was to be kept until Easter. In the UK, Mothering Sunday is still observed during Lent, in March or early April. In Austria, Germany, and Switzerland Muttertag is observed on the second Sunday in May, just as in the U.S., Australia, Brazil, Italy, Japan, and many other countries. During the First World War, Switzerland was one the first European countries to introduce Mothers Day (in 1917). Germanys first Muttertag observance took place in 1922, Austrias in 1926 (or 1924, depending on the source). Muttertag was first declared an official German holiday in 1933 (the second Sunday in May) and took on a special significance as part of the Nazi motherhood cult under the Hitler regime. There was even a medal- das Mutterkreuz- in bronze, silver, and gold (eight or more Kinder!), awarded to mothers who produced children for the Vaterland. (The medal had the popular nickname of Karnickelorden, the Order of the Rabbit.) After World War II the German holiday became a more unofficial one that took on the cards-and-flowers elements of the U.S. Mothers Day. In Germany, if Mothers Day happens to fall on Pfin gstsonntag (Pentecost), the holiday is moved to the first Sunday in May. Mothers Day in Latin America International Mothers Day is observed on May 11. In Mexico and much of Latin America Mothers Day is on May 10. In France and Sweden Mothers Day falls on the last Sunday in May. Spring in Argentina comes in October, which may explain why their Mothers Day observance is on the second Sunday in October rather than May. In Spain and Portugal Mothers Day is Dec. 8 and is more of a religious holiday than most Mothers Day celebrations around the world, although the English Mothering Sunday actually began under Henry III in the 1200s as a celebration of the Mother Church. German poet and philosopher, Johann Wolfgang von Goethe: Von Vater hab ich die Statur, des Lebens ernstes FÃ ¼hren, von MÃ ¼tterchen die Frohnatur und Lust zu fabulieren.

The California Gold Rush Essay Example | Topics and Well Written Essays - 2000 words

The California Gold Rush - Essay Example On January 24, 1848, Marshall was testing the mill wheel. As usual, the water running over it carried some sand and light gravel. But this time Marshall saw something sparkling in the sand. He picked out some small, odd-shaped beads of yellow metal. (p. 6) As the beads were tested and turned out to be gold, Sutter and Marshall tried to keep the discovery quiet for fear that the plan of an agricultural empire would be ruined when people start pouring to mine. Word gradually spread about the discovery until a San Francisco newspaper run a series of stories declaring the discovery of gold – at first as news fillers and later as headlines which naturally fuelled the furor. Sam Brannan owned this newspaper called the California Star. According to Judy Monroe (2002) at first, he did not believe the news about gold either but soon he became convinced and that on April 1, 1848, he ran six pages of articles about how easy it was to find and collect California gold. (p. 16) The news then spread like wildfire and thousands flocked to California from the West in that same year alone. While people came to California in droves, their bulk came only from the neighboring states such as Tennessee. It was after the farewell speech of the then President James Polk that finally launched the California Gold Rush. In a calm explanation of the situation in California, Polk validated the future of those who already came and those multitudes who will go to find the riches in California. His exact words were: The accounts of the abundance of gold in that territory are of such an extraordinary character as would scarcely command belief were they not corroborated by the authentic reports of officers in the public service who have visited the mineral district and derived facts which they detail from personal observation†¦ The explorations already made warrant the belief that the supply is very large and that gold is found at various places in an extensive district

E. Coli Bacteria Engineered to Eat Switchgrass and Make Transportation Research Paper

E. Coli Bacteria Engineered to Eat Switchgrass and Make Transportation Fuels - Research Paper Example Q2.Why did the scientists conduct the study? This study was driven by the fact that these compounds are dangerous in nature and therefore, extremely risky to both man and other animals. Due this reason, the need arose to come up with a mechanism which can help in the breakdown of this compound will be very useful. Successful identification of proteins that can break down these molecules mean a positive progress towards finding a solution to this problem which have persisted for several years now (Chen, 2011). From this point, it will be very easy for researchers to develop special bacteria in the laboratory which can destroy this compound and render them harmless. Being that phosphonic acid is very stable would mean that these compounds cannot be broken down with ease. It is surprising that bacteria can break down these bonds with ease in other linked or related molecules. It is worth noting that simple sugars in corn grain, the cellulose and hemicelluloses in plant biomass are diffi cult to take out because the tough, woody material known as lignin around them. After extraction, it is, therefore necessary that the complex sugars get hydrolyzed into simpler sugar molecules and finally synthesized into fuels (Chen, 2011). Q3.How the study was done? The study involved pre-treating switchgrass biomass in ionic liquid with engineered E.coli. The significance of this pretreatment is to make the biomass readily digestible by the bacteria. The study started by, identification of complex proteins which are capable of digesting or breaking up of the key bonds. An estimate found out that exceeding numbers of phosphonic acids get released into the environment each year especially in the western countries. Being that it cannot be broken down with ease would mean that most of it will end up as pollutant to the underground water. This has resulted into concern of this contamination to the human health and aquatic ecosystem which will impact on the water dependent lives (Chen, 2011). Q4.What did the study find? Following this revelation, researcher at the U.S department of Energy (DOE) have come up with the first strains of bacteria E.coli that can breakdown switchgrass and synthesize its sugar component into all the important transportation fuels i.e. gasoline, diesel and jet fuels. This study is considered a milestone as the thriving fuel crisis can be combated through its realization. In addition, this kind of fuel is regarded clean, green and renewable. The process of making this kind of fuel is very easy as there is no enzyme additives needed in order for the bacteria to synthesize these compound to produce the fuel. The study found out that most demanding part of bio-fuel production is the addition of enzymes. This challenge is eliminated through this type of bio-fuel production. The essence of this addition is to depolymerize cellulose and hemicelluloses sugars which are fermented into sugar with a final yield of fuels. It is evident that the thre e advance bio-fuels can be synthesized from ionic liquid treated switchgrass using laboratory engineered E.coli

The history and perceptions of the secession crisis Research Paper

The history and perceptions of the secession crisis - Research Paper Example The conflict between Northern and Southern politicians was brought about by the massive western territories acquired by the United States in 1848 through the peace agreement with Mexico (Bartkus 1999).Southerners petitioned for the freedom to bring slavery into the newly acquired territories if the circumstances allowed lucrative ventures; Northerners demanded slavery clearly and completely abolished (Reynolds 1970). As stated by Huston (2000), the dispute had been raised by David Wilmot in 1846, yet it only reached an agreement in 1850 when the different sections of the Compromise of 1850 were ratified in Congress. Following the congressional resolution is the electoral affirmation that this agreement was definitely amenable (Crofts 1989). The congressional elections in the 1850 spurred Democratic wins of the compromise procedures in the North, which were eventually clearly reconfirmed in the 1852 presidential election (Wakelyn 1996). The reaction of the South to the Compromise was dissimilar. States in the upper South, namely, Delaware, Missouri, Maryland, Arkansas, Tennessee, Virginia, Kentucky, and North Carolina, willingly agreed to the actions taken by Congress; however, states in the lower South, namely, Mississippi, Alabama, Georgia, and South Carolina initiated a large-scale controversy about secession (Barnwell 1982). In 1850, particularly in the gubernatorial and congressional elections as well as in state conventions, the Southern states that agreed to the Compromise of 1850 largely succeed ... rther, according to Huston (2000), for a number of historians, the major concern, and hence the core of their interest, was the secession debate, not the debate over union, and the common assumption has been that the cotton-dependent Southerners refuted secession as a remedy to the suspected Northern incursions on the constitutional rights of the South. Few recognize the attempt of Southern unionists to mitigate the secession conflict in 1850 (Wakelyn 1996). The Southern States Rights, those supporting either provisional or immediate secession, have gained most of the attention. The victors of the elections in the state of the Deep South, the Constitutional Unionists or the unionists, have been given very little emphasis (Wakelyn 1996). It is not occasionally claimed, specifically by scholars of the nineteenth century, that the winners did not only enjoy the rewards, they also gained much of the historians’ interest (Barnwell 1982), and history is thus presented from the stand point of the victors. Basically, fury over the compromise stemmed mostly from Mississippi, Alabama, Georgia, and South Carolina. South Carolina, in particular, was willing to secede but demanded for the secession of the other states as well (Coppieters & Sakwa 2003). Governor Whitemarsh Seabrook had been given advise that other states harbor low judgments of the emotional security and intentions of South Carolina policymakers that if the state decided to act prematurely, other states would refuse to follow (Wakelyn 1996). George W. Towns, the governor of Georgia, requested to the state legislature in September 1850 the permission for a special election to commission representatives to a state conference to give opinion on the Compromise procedures (Huston 2000). John A. Quitman, the expansionist